Marketers often don’t work with enough data and take risky decisions that don’t produce satisfying results. Answering questions such as: “What happens if I spend an extra $100k on FB?” is often just an educated guess and part of an “experiment”. That’s where John steps in.

On your podcast, he can explain how marketers can predict their marketing performance and spend by channel. He’ll dive deep into the unique process he uses to help major brands to dominate online without taking unnecessary risks.

Multi-touch attribution is like teenage sex – Everybody is talking about it but no one is doing it. Although buyers make decisions based on many touchpoints on different platforms, 90% of retailers still use the last-known direct click for revenue attribution. That leads to bad marketing decisions and overspending on easily measurable channels such as Google or Facebook.

On your podcast, John will dive deep into his step-by-step strategy on how companies can start with a multi-touch attribution to prevent wasting money on the wrong channels. After all, it’s time us Marketers stop working on ineffective channels just because we can measure them.

As Google became a dominant channel years ago, the marketing world has fallen into its trap. Before Google, marketers needed to experiment and come up with new ideas that drove innovation and progress. Today, marketers can often rely solely on Google, completely ignoring other channels although they might yield better results. On top of that, Google makes spending money easy and even easier to measure.

On your podcast, John can share why brands should get out of this “Google trap” as well as examples of companies that have already done that and achieved ridiculous growth.