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Meet John & Mark. As father and son, they share their inspiring story of building a 7-figure company while navigating Down syndrome, why entrepreneurs should build more inclusive companies, and how to make an impact beyond cents & dollars.
John and Mark X. Cronin are the father-son team that created John’s Crazy Socks, a social enterprise with a mission to spread happiness. They bootstrapped their business into the world’s largest sock store with multi-million dollar revenues. They have been named EY’s Entrepreneurs of the Year.
John is not only a business owner, but he has Down syndrome. John and Mark show what people with differing abilities can do – more than half of their colleagues have differing abilities. They are fierce advocates for inclusion, having testified twice before the U.S. Congress and spoken at the United Nations. They are sought after keynote speakers, have recorded two TEDx Talks and are frequent guests on network television.
They create unique customer experiences and develop a workplace culture that leads to an engaged workforce. And they show their gratitude through their Giving Back program that has raised over $650,000 for their charity partners.
John and Mark X. Cronin are the father-son team that created John’s Crazy Socks, a social enterprise with a mission to spread happiness. They bootstrapped their business into the world’s largest sock store with multi-million dollar revenues. They have been named EY’s Entrepreneurs of the Year.
John is not only a business owner, but he has Down syndrome. John and Mark show what people with differing abilities can do – more than half of their colleagues have differing abilities. They are fierce advocates for inclusion, having testified twice before the U.S. Congress and spoken at the United Nations. They are sought after keynote speakers, have recorded two TEDx Talks and are frequent guests on network television.
They create unique customer experiences and develop a workplace culture that leads to an engaged workforce. And they show their gratitude through their Giving Back program that has raised over $650,000 for their charity partners.
When John, a spirited young man with Down syndrome, asked his dad Mark if they could start a business, they embarked on a journey that led to the creation of “John’s Crazy Socks.” This wasn’t just any company. Very quickly, they grew from a small father and son business to a 7-figure sock empire, processing tens of thousands of orders every year.
On your podcast, John and Mark will share their story of starting a company with the mission to spread happiness (and socks). They will discuss the roller-coaster ride of building their business, tackling each challenge head-on, and the pivotal decisions that positioned them for success. Your listeners will find inspiration in their journey and gain a deeper appreciation for the rewards of working with people of differing abilities.
Employers frequently falter when considering hiring those with differing abilities, often due to a lack of experience or fear of the unknown. The prevalent myths are that their workplace is “different” and that numerous accommodations will be needed. Added to this is the degree inflation problem, where jobs that don’t actually require degrees exclude many potential candidates.
On your podcast, John and Mark will share why you should consider hiring people with differing abilities and how to do it right. They’ll discuss creating inclusive job descriptions, building ties with schools and social services, and using forums to attract passionate candidates. By the end of this episode, your listeners will feel inspired to hire people with differing abilities and equipped with actionable steps for inclusive hiring.
Historically, the economist Milton Friedman propagated the idea that a company’s only obligation was to serve its shareholders. In today’s conscious consumer age, this no longer holds. It isn’t enough to have the cheapest product, and customers probe deeper, asking, “What will the business do with my money?” They’re keen to understand a company’s ethos—how employees are treated, its environmental footprint, and broader societal contributions.
On your podcast, John and Mark will discuss their mission: “Spreading happiness,” and why they prioritize values like hope and giving back. Their approach is about more than sales: it’s about creating a positive workplace, giving back, and maintaining customer trust. Your listeners will hear inspiring stories, such as when the pandemic hit, they adapted, launching initiatives like the Healthcare Superhero Socks to ensure their impact continued.
If there is a specific topic you would like John and Mark to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by John and Mark to see if they were able to talk in detail and deliver value to your audience.