Speaker media page
Jochem van der Veer
From Whiteboard To CX Management
Meet Jochem van der Veer. As a Co-Founder of TheyDo, he helps large-scale companies organize their businesses around the customer journey.
Highlights
- Co-Founder & CEO of TheyDo.io — a platform to scale Journey Management
- Has 10+ years of experience in helping Fortune 500 companies be experience-led
- Talks about CX, UX Design, Journey Management, Journey Mapping, Service Design, and fostering a journey-centric culture.
Who is Jochem?
Anyone working with customer journeys will deeply resonate with the struggle to align everyone around a shared understanding of the customer experience. As Co-Founder & CEO of TheyDo, the customer journey management solution for enterprises, Jochem van der Veer is pushing the boundaries of modern CX management, enabling true cross-team collaboration in today’s increasingly virtual world.
Having worked in interaction and UX design for 10+ years, Jochem is well-versed in the power of truly walking in your customer’s shoes and passionate about helping companies transform towards a customer-centric way of working. His latest SaaS venture, TheyDo, is a platform that enables companies to visualize, standardize, and scale journey management so that their business goals align with customer needs.
Watch this short video about Jochem
Media Appearances
Listen to Jochem's previous interviews
Listen to Jochem’s podcastListen
3 EpisodesWatch
Topics
What Your Audience Could Learn
How to Go From Whiteboard To Effective CX Management
Most businesses try to get an overview and manage experience on whiteboards, but in this flatland, everything is just getting messy and complex. So, how do UX/UI professionals go from simple journey mapping to proper CX management? As more companies are adopting a more customer-centric approach, aligning tasks and agendas throughout different departments is what matters the most.Most businesses try to get an overview and manage experience on whiteboards, but in this flatland, everything is just getting messy and complex. So, how do UX/UI professionals go from simple journey mapping to proper CX management? As more companies are adopting a more customer-centric approach, aligning tasks and agendas throughout different departments is what matters the most.
On your podcast, Jochem can talk about how companies can start with CX management the right way. He’ll share his unique journey framework that allows departments to prioritize and distribute tasks because their customers guide them. As a result, internal silos are organically removed and businesses gain a competitive advantage.
Closing The Gap Between Agile & Customer Experience
Too much emphasis on the digital transformation left organizations with a focus on the internal process but completely forgot about the customer experience. The problem? This business-centric approach and focus on internal processes leaves customers’ needs out of the equation.Too much emphasis on the digital transformation left organizations with a focus on the internal process but completely forgot about the customer experience. The problem? This business-centric approach and focus on internal processes leaves customers’ needs out of the equation.
On your podcast, Jochem can speak about how to close the gap between agile & customer experience. Specifically, how understanding the three stages of journey management (Mapping, Frameworks, Prioritization) helps to build solutions in line with opportunities brings agile and customer experience in sync.
Data-Driven Is Not Enough: Why Feelings & Human Insight Matter in CX
How can businesses make the right decisions when they are biased towards their own large data sets? Well, they can’t. Yet, many organizations pride themselves on being strictly data-driven, and, as a result, they make short-term decisions driven by a need to achieve an irrelevant metric. Spreadsheets look perfect but, in reality, customers are not happy.How can businesses make the right decisions when they are biased towards their own large data sets? Well, they can’t. Yet, many organizations pride themselves on being strictly data-driven, and, as a result, they make short-term decisions driven by a need to achieve an irrelevant metric. Spreadsheets look perfect but, in reality, customers are not happy.
On your podcast, Jochem can talk about how to connect business goals with customers’ needs. Specifically, what questions organizations should ask to uncover the full story behind their data and how to interpret them correctly. He’ll also share examples of, often skewed, metrics such as NPS and many others.
Got a different topic in mind?
Tell us what you’d like Jochem to cover when you book, and we’ll run it by them.
Want to interview Jochem?
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