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Jeremy Gillespie is a direct response marketing expert and CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook Ads. He’s an entrepreneur with over 10 years of experience spending +$100m running profitable campaigns for businesses of all shapes and sizes.
His strategies often go against the common narrative and he’s known for tapping into underleveraged advertising channels. For example, he helped LinkedIn to deploy their first non-LinkedIn paid advertising campaign and helped build out Growth for one of the fastest growing startups in SF.
On your podcast, he can share his experience with growth & user acquisition channel strategy, paid acquisition, conversion rate optimization, A/B testing, user analytics and analysis, product marketing, and customer retention (you can find specific topics below).
Jeremy is also a husband, avid soccer player, and travel enthusiast.
Jeremy Gillespie is a direct response marketing expert and CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook Ads. He’s an entrepreneur with over 10 years of experience spending +$100m running profitable campaigns for businesses of all shapes and sizes.
His strategies often go against the common narrative and he’s known for tapping into underleveraged advertising channels. For example, he helped LinkedIn to deploy their first non-LinkedIn paid advertising campaign and helped build out Growth for one of the fastest growing startups in SF.
On your podcast, he can share his experience with growth & user acquisition channel strategy, paid acquisition, conversion rate optimization, A/B testing, user analytics and analysis, product marketing, and customer retention (you can find specific topics below).
Jeremy is also a husband, avid soccer player, and travel enthusiast.
Although incredibly popular, Google advertising tools are often criticized for not helping brands build awareness. Jeremy disagrees. After spending high 8 figures for his DTC clients, he knows how to unlock the true potential of Google.
With his Triple Threat Method, he uses laser-targeted YouTube video ads to generate demand which he then captures through Search Ads, Display Ads, or alternatively Facebook (more about it below).
On your podcast, he can share the step-by-step strategy on how to do it, so your listeners can do the same for their stores or clients.
Sending qualified people to your page will do the trick right? Well, not so much. Whilst some of the visitors (1-2%) might buy, the majority will still leave empty-handed.
Jeremy has developed a unique process of creating irresistible e-commerce offers, so more visitors purchase (3-7%) while increasing the AOV.
On your podcast, he’s happy to walk your audience through the process of deeply understanding their customer, so they can craft a compelling offer that is almost impossible to resist.
Since many e-commerce marketers focus solely on Facebook advertising, they often miss out on the possibilities of Google. With its stability, higher buyer intent, and scalability, Jeremy’s seen how his DTC clients grew by hundreds of % in a matter of months.
On your podcast, he can offer both a general and very tactical insight into why Google is still underleveraged by the majority of e-commerce brands as well as the step-by-step strategy on how to unlock its powers.
There’s one thing about Google that will always trump Facebook – buyer intent. Done correctly, though, both platforms can fuel each other.
On your podcast, Jeremy can share how he uses Google Ads to capture high buyer intent traffic which he then retargets through Facebook.
After all, he’s successfully done it for multiple of his DTC e-commerce clients to achieve high ROAs with their multi 7-figure monthly advertising budgets.
If there is a specific topic you would like Jeremy to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Jeremy to see if he is able to talk in detail and deliver value to your audience.
