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Meet James Scherer. As VP of Growth at Codeless, he helps 10-figure brands like monday.com or Nextiva dominate categories with content marketing at a massive scale.
James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale.
He lives in the UK with his wife, where he enjoys hiking the historic countryside and trying exciting new microbrews.
As an Entrepreneur-featured copywriter, James led inbound marketing teams in Vancouver, Canada before going remote as Director of Editorial, and now VP of Growth, with Codeless, where he focuses on internal brand growth as well as managing client strategy.
Through his work with Codeless, he’s helped companies such as monday.com, AdEspresso, Kinsta, Chargify, Freshworks, PandaDoc, HotJar, and dozens more SERP-topping SaaS & affiliate brands to dominate their page one positions through content and backlink profiles.
Now, James wants to share his experience with others on how to approach content marketing strategy in 2022 and beyond.
James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale.
He lives in the UK with his wife, where he enjoys hiking the historic countryside and trying exciting new microbrews.
As an Entrepreneur-featured copywriter, James led inbound marketing teams in Vancouver, Canada before going remote as Director of Editorial, and now VP of Growth, with Codeless, where he focuses on internal brand growth as well as managing client strategy.
Through his work with Codeless, he’s helped companies such as monday.com, AdEspresso, Kinsta, Chargify, Freshworks, PandaDoc, HotJar, and dozens more SERP-topping SaaS & affiliate brands to dominate their page one positions through content and backlink profiles.
Now, James wants to share his experience with others on how to approach content marketing strategy in 2022 and beyond.
What does it take to handle content marketing for a hyper-growth company like monday.com? For starters, delivering over 100 high-quality expert articles per month. What leads to such volume? What results can content teams expect? Is that even worth it?
On your podcast, James can share a story of building a dedicated 15-person content team to produce 100+ highly relevant articles from multiple categories for monday.com. He’ll dive deep into finding the right talent, documenting the process, and much more. He’ll also share how quickly you can see which results. See the specific numbers here.
Here’s an uncomfortable truth about content: You need to become a big website before you rank big keywords. But how do you even get on the right track without burning all the budget with no results? James can answer that and more.
On your podcast, James could share the pillar and post approach that allowed Codeless to go from 0 to 25,000 unique visitors in less than a year. He’ll dive deep into easy-to-apply content strategies and will share the lowest hanging fruits that boost content performance literally overnight.
AI-generated content is on the rise. But is the content actually any good or is it just a shortcut for lazy agencies and marketers? Should writers be worried about their jobs? According to James, it depends on many aspects, especially on what content you need to produce.
On your podcast, he can share his experience with testing major AI content tools. Your audience will find out when AI-generated content is a good idea for their use case and when they should keep their hands off. This topic is a must-have for any marketing-related podcast.
Succeeding with content was always difficult. Mainly because companies lack the patience to follow through to see the results. With more money and know-how in this space, it actually got even harder to get results and generic articles just won’t cut it.
On your podcast, James will share the pros and cons of investing in content marketing in 2022. He’ll talk about how small websites can overcome the “Rich Gets Richer” phenomenon when big established sites rank instantly for even unrelated keywords. On top of that, your audience will learn why it’s actually important to leverage other channels as well to achieve success.
If there is a specific topic you would like James to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by James to see if he was able to talk in detail and deliver value to your audience.