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Meet Ilia Markov. As the Marketing Director at Toggl, he shares how 10’s of thousands of agencies leverage time tracking to increase profitability, manage capacity, and remove the guesswork from their operations.
Ilia Markov is the Marketing Director at Toggl where he oversees two of the world’s most-beloved productivity tools used by freelancers, agencies, and teams of all sizes – the time tracking platform Track and the visual project management tool Plan.
Ilia is leading the Toggl marketing team on a mission to help knowledge-based service businesses bring transparency to their time, bill clients with precision, and plan capacity and utilization free of stress and burnout. He believes agencies, consultancies, and everyone who sells their time only stand to benefit from understanding how their time is spent.
Ilia brings a decade of experience in B2B SaaS marketing – before Toggl, he worked with brands like Chartmogul (subscription analytics), Groove (support software/shared inbox), Animalz (content marketing services), and more.
As a marketing leader, Ilia dedicates a large share of his time working on the central pillars of Toggl’s go-to-market strategy such as positioning, messaging, and monetization strategy. He believes understanding your target audience on an intimate level – and especially the problems they face – is the single most important trait of successful marketers.
Ilia holds a BA in International Relations and Politics from the University of Essex in Colchester, the UK, and an MBA from the University of Michigan Stephen M. Ross School of Business.
Ilia lives in Sofia, Bulgaria with his partner, son, and two dogs. His favorite pastimes are running and watching football. He supports Southampton FC, which has made for a painful experience in the last few seasons.
Ilia Markov is the Marketing Director at Toggl where he oversees two of the world’s most-beloved productivity tools used by freelancers, agencies, and teams of all sizes – the time tracking platform Track and the visual project management tool Plan.
Ilia is leading the Toggl marketing team on a mission to help knowledge-based service businesses bring transparency to their time, bill clients with precision, and plan capacity and utilization free of stress and burnout. He believes agencies, consultancies, and everyone who sells their time only stand to benefit from understanding how their time is spent.
Ilia brings a decade of experience in B2B SaaS marketing – before Toggl, he worked with brands like Chartmogul (subscription analytics), Groove (support software/shared inbox), Animalz (content marketing services), and more.
As a marketing leader, Ilia dedicates a large share of his time working on the central pillars of Toggl’s go-to-market strategy such as positioning, messaging, and monetization strategy. He believes understanding your target audience on an intimate level – and especially the problems they face – is the single most important trait of successful marketers.
Ilia holds a BA in International Relations and Politics from the University of Essex in Colchester, the UK, and an MBA from the University of Michigan Stephen M. Ross School of Business.
Ilia lives in Sofia, Bulgaria with his partner, son, and two dogs. His favorite pastimes are running and watching football. He supports Southampton FC, which has made for a painful experience in the last few seasons.
Most agencies operate in complete darkness. They have zero visibility into the utilization of their team, resource allocation, forecasting, and profitability. Low visibility means a lack of resource intelligence, which hinders the ability to create scalable systems. Such poor processes lead to wasted time and reinventing the wheel with each new client. It can feel like a constant cycle of client acquisition, yet still not making enough money.
On your podcast, Ilia will share how to uncover blind spots and gain more visibility. Specifically, why all agencies must track time whether they bill hourly or on a project basis. Time-tracking data provides insights that can help increase profitability via better resource utilization and allocation. Explore best practices Ilia picked up from working with thousands of agencies from all industries imaginable.
Agency owners know they should track time, but it’s hard to get everyone on board. Employees often don’t like the idea of time tracking because they think someone will be watching them all the time. On top of that, it’s also another admin task that they must start doing. Simply put, getting a buy-in from everyone is hard as time tracking can’t just be forced on people. So how to do it right?
On your podcast, Ilia will share the five-step method to successfully roll out time tracking. First, get the team involved in the tool selection process. Second, explain how time tracking will benefit everyone. Third, establish the system in a way that helps achieve billing, profitability, productivity, utilization, capacity management, and forecasting goals. Fourth, support the team in using the system. And lastly, activate the data by analyzing numbers and internal KPIs.
Agencies often prioritize client acquisition over profitability. However, this approach often leads to signing new clients without understanding the delivery costs. On top of that, many agencies don’t track time because they don’t bill by the hour, which results in unclear resource allocation and revenue. This is a proven recipe for single-digit profit margins (which is often a better scenario).
On your podcast, Ilia will share how signing new clients is a huge risk if you don’t have a good system in place to be able to tell which clients to take on and when. Your listeners will discover how to find the hidden forecasting risks and expensive customers that are eating up your agency profits. Specifically why solid processes and time tracking methods are crucial in achieving efficient resource management, boosted profits, and better allocation of your team’s time.
If there is a specific topic you would like Ilia to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Ilia to see if he was able to talk in detail and deliver value to your audience.