Speaker media page
Harry Morton
Grow Your Agency With A Profitable Podcast
Meet Harry Morton. As a CEO & Founder of Lower Street, he helps agencies, startups, and enterprises launch next-level podcasts that actually make money and build their brands.
Highlights
- CEO & Founder of Lower Street (est. 2016), a premium podcast production company
- Works with specialised niche agencies but also brands like HP, Ford or Stanford
- Produces more than 50 podcasts, including the #1 business podcast in UK
- Grew his agency from $500k to $1M in less than 6 months
Featured In
Harry Morton has been featured in 5 media outlets.
Who is Harry?
Harry Morton is the UK-based founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprise clients.
As more agencies rush to get into audio, it’s giving rise to lots of half-baked productions nobody actually wants to listen to. According to Harry, it’s not enough to just sit for 30 minutes and talk if you want to stand out from the growing competition. Much more goes into building and running listen-worthy and ROI-positive podcasts.
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Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts.
Harry is also a happy father of 2, avid mountain biker, and an occasional music producer.
Watch this short video about Harry
Media Appearances
Listen to Harry's previous interviews
Listen to Harry’s podcastListen
2 EpisodesWatch
Topics
What Your Audience Could Learn
How Can A Branded Podcast Boost Your Agency Growth In 2022
In a world where buyers have all the leverage, it’s essential to produce content that builds trust at scale. But how to cut through the noise to make your agency stand out, so potential clients reach out to you? Launching a branded podcast might be an answer.In a world where buyers have all the leverage, it’s essential to produce content that builds trust at scale. But how to cut through the noise to make your agency stand out, so potential clients reach out to you? Launching a branded podcast might be an answer.
On your podcast, Harry will talk about how (and why) other agencies successfully leverage this channel. He’ll share how to achieve ROI quickly through using your podcast as a calling card to get access to the right customers, build backlinks and dominate SEM, or completely fuel your content strategy. A podcast about podcasts (yeah, very meta!)
How Harry Grew His Agency To 7 Figures Without Productizing The Service
Often, agency owners dream of freeing up their time. They want to remove themselves as a bottleneck in their business, grow their revenue in the process and productizing is often seen as the key to unlocking that. But is this the right move for all agencies and industries?Often, agency owners dream of freeing up their time. They want to remove themselves as a bottleneck in their business, grow their revenue in the process and productizing is often seen as the key to unlocking that. But is this the right move for all agencies and industries?
On your podcast, Harry can share his journey of building Lower Street. Like many agency owners, he tried productizing his service but ended up competing on price, unable to make his systems more fluid and projects customized. So he went his own route of premium one-time projects. As a result, he grew his agency to 7-figures, was able to maintain healthy margins, charge way more than his competitors, and win bigger deals on quality.
Lessons From Launching & Growing 50+ Revenue-Generating B2B Podcasts
There are more than 4 million podcasts but just a fraction of them have large numbers of loyal listeners. Or listeners at all. Why’s that? Why are just a handful of podcast hosts able to turn their podcast into a profitable marketing machine that brings people together and drives predictable revenue?There are more than 4 million podcasts but just a fraction of them have large numbers of loyal listeners. Or listeners at all. Why’s that? Why are just a handful of podcast hosts able to turn their podcast into a profitable marketing machine that brings people together and drives predictable revenue?
On your podcast, Harry will share what goes into launching and growing a successful B2B podcast. He’ll expand on how to set the right expectations, decide on the format, differentiate from the competition, and much more. He’ll also share the secrets to attract listeners, keep them engaged and, as a result, grow your revenue and impact.
Got a different topic in mind?
Tell us what you’d like Harry to cover when you book, and we’ll run it by them.
Want to interview Harry?
To schedule an interview with Harry Morton, please reply to the email you’ve received from the Fame Connect team or fill in the form below.
Prefer email? team@fame.so