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Meet Florian Geheeb. As the Global Director of Advertising Sales at Sportradar, he shares how brands like NHL, Nascar, and UEFA navigate the shift from sports consumption to sports entertainment.
Florian Geheeb is a seasoned industry professional and the current Global Director of Advertising Sales at Sportradar, a leading provider of sports data intelligence and betting solutions.
With a solid background in the industry and over nine years of experience, Florian has become an invaluable member of Sportradar’s team since joining in 2018. His primary role was to develop the company’s advertising unit, which started with an initiative involving only him and one of his colleagues.
Over time, Florian’s efforts have resulted in the advertising unit becoming Sportradar’s fastest-growing business unit, with 116 employees and significant revenue and EBITDA for the company.
In addition to overseeing the advertising unit, Florian manages a global sales force of more than 40 sales managers, reps, and account executives and is now responsible for the wider FE commercial unit that consolidates Sportradar’s streaming, advertising, gaming, and betting entertainment business.
He is a dedicated husband and father of two young children, Luisa and Bastian, and grew up in Munich.
Florian Geheeb is a seasoned industry professional and the current Global Director of Advertising Sales at Sportradar, a leading provider of sports data intelligence and betting solutions.
With a solid background in the industry and over nine years of experience, Florian has become an invaluable member of Sportradar’s team since joining in 2018. His primary role was to develop the company’s advertising unit, which started with an initiative involving only him and one of his colleagues.
Over time, Florian’s efforts have resulted in the advertising unit becoming Sportradar’s fastest-growing business unit, with 116 employees and significant revenue and EBITDA for the company.
In addition to overseeing the advertising unit, Florian manages a global sales force of more than 40 sales managers, reps, and account executives and is now responsible for the wider FE commercial unit that consolidates Sportradar’s streaming, advertising, gaming, and betting entertainment business.
He is a dedicated husband and father of two young children, Luisa and Bastian, and grew up in Munich.
As sports fans’ behavior evolves, brands are facing new challenges in the industry. There is a shift away from traditional sports consumption towards sports entertainment, with fans engaging in activities like quizzes on top of traditional consumption methods. Linear TV consumption is decreasing, and brands are not fully exploiting the opportunities presented by digital consumption. Additionally, the convergence of media and betting is creating new dynamics in the industry.
On your podcast, Florian Gaheeb can share his expertise on the importance of branding and the full customer journey. He can offer insights on how brands can keep their brand top-of-mind and create brand salience in a crowded market. By listening to this podcast, audiences can learn how to navigate the changing sports industry and make their brands stand out to sports fans.
The gambling industry is faced with the challenge of market regulations, different cultures, and trends. From completely unregulated ones to fully regulated markets, each has its own framework on how to operate, responsible gaming policies, and taxation. To grow, operators need to branch out to new markets, which is exciting yet scary. While in mature markets, retention is becoming more important than acquisition, in emerging markets, the acquisition is key. But how to do it right?
On your podcast, Florian can share how to successfully branch out to new markets while navigating complex challenges. He can offer insights into how operators can develop a growth market strategy in new markets and increase retention in heavily saturated markets. During this podcast, your listeners will learn more about how operators can thrive in an ever-changing market and what’s the future of the gambling industry.
If there is a specific topic you would like Florian to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Florian to see if he was able to talk in detail and deliver value to your audience.