With high pressure, short deadlines, and the eyes of top-tier design bosses on every project, car launches are intense. This crucial “first picture of your child” moment shapes how the world perceives the new vehicle. Faruk has navigated this complex environment with giants like Renault, Tesla, Mercedes, Li Auto, and Hyundai.

On your podcast, Faruk can delve into his approach to using CGI as a tool for marketing car launches globally. He’ll talk about how he coordinates these projects, striking the right balance between quick turnaround times and managing cultural sensibilities to ensure each vehicle garners a compelling debut in its target market. His insights offer marketing professionals a fresh perspective on melding technology with creative strategies.

Traditional productions are fraught with limitations: logistics of location selection, weather dependencies, comfort-zone boundaries, and endless sign-offs. These constraints stifle creativity and often result in retouched images that may look artificial. One of the biggest hurdles is poor-quality CGI, a glaring contrast to the vision of perfection.

On your podcast, Faruk can discuss how the versatility and efficiency of CGI empower marketers. Specifically, its ability to envision and create settings beyond the ordinary enables captivating campaigns that stand out in a saturated market. Faruk’s work in various industries, including automotive, food, and cosmetics, highlights CGI’s broad applicability. Your listeners will gain a deeper understanding of how CGI can be used as a powerful tool in their marketing strategies.

Traditional production methods, with their rigid linear structure, demand the coordination of numerous elements and people. From blocking streets to running traffic and addressing countless requirements, the control over the process is heavy. The decision-makers may not always be on location, adding to the challenges. These demanding circumstances leave little room for creative exploration.

On your podcast, Faruk can discuss how CGI brings a new level of creative control to production, sidestepping traditional constraints without a Hollywood-scale budget. He will share specific instances of feedback and adjustments made in the virtual environment, demonstrating the adaptive power and flexibility of CGI across a range of marketing needs. This conversation will provide your audience with fresh insights into unlocking creative freedom in their respective fields.

In the rapidly evolving CGI industry, finding high-quality landscape and city locations ready for use is a formidable challenge, especially for cities. Studios, ranging from Hollywood to China, are constantly seeking these assets, but the market offers limited options. The issue intensifies when studios need to maintain quality while adhering to tight project timelines.

On your podcast, Faruk will share insights into the development of their upcoming webshop, inspired by the success of the ‘Scope City Tech Tool’. He’ll discuss the potential it brings to the broader CGI industry and how it aims to bridge the gap between demand for quality assets and swift project turnarounds. Your listeners will learn about the innovations shaping the future of CGI assets and their accessibility.