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Evan Padgett is an ecommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an e-commerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR.
His internet career at 20 years old as an analyst at Intermix Media (parent company of MySpace.com), which was purchased by NewsCorp a few years after launching. After that, Evan joined Intelligent Beauty where he managed analytics and funnel optimization for incubated brands such as IQ Derma and Sensa.
In the same company, Evan working as the Head of Analytics establishing new ways to leverage data for the marketing engine. That led to building out other shared services supporting brands under Techstyle (Fabletics, ShoeDazzle, FabKids) for their Client Services as well as their Acquisition marketing. Evan’s acquisition marketing department managed over $100M in annual spend. Eventually, Evan became the General Manager of the JustFab and ShoeDazzle brands together, which was a 300M+ P&L and $50M annual ad budget.
After a very successful 10 years at Techstyle, Evan joined Thrive Market as their first CMO during their hypergrowth in 2016 helping the brand secure $111M in funding and their biggest year of new customer acquisition as of that time.
When he’s not working, he usually spends time with his children, plays video games or supports his favorite American football team, Denver Broncos.
Evan Padgett is an ecommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an e-commerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR.
His internet career at 20 years old as an analyst at Intermix Media (parent company of MySpace.com), which was purchased by NewsCorp a few years after launching. After that, Evan joined Intelligent Beauty where he managed analytics and funnel optimization for incubated brands such as IQ Derma and Sensa.
In the same company, Evan working as the Head of Analytics establishing new ways to leverage data for the marketing engine. That led to building out other shared services supporting brands under Techstyle (Fabletics, ShoeDazzle, FabKids) for their Client Services as well as their Acquisition marketing. Evan’s acquisition marketing department managed over $100M in annual spend. Eventually, Evan became the General Manager of the JustFab and ShoeDazzle brands together, which was a 300M+ P&L and $50M annual ad budget.
After a very successful 10 years at Techstyle, Evan joined Thrive Market as their first CMO during their hypergrowth in 2016 helping the brand secure $111M in funding and their biggest year of new customer acquisition as of that time.
When he’s not working, he usually spends time with his children, plays video games or supports his favorite American football team, Denver Broncos.
Most ecommerce brands just focus on growth and often ignore other essential parts of their business. Without an operational house in order (such as finance, operations, fulfillment, supply chain, etc.), brands risk suffocating their growth potential in the long run.
On your podcast, Evan can share the 7 most common areas he’s seen over his 15 years in the ecommerce industry that many companies ignore for too long. He’ll talk about data literacy, fostering a healthy team culture, cash management and budgeting, channel diversification, expanding product line, and emphasis on brand perception.
Running an ecommerce business is a definition of uncertainty and many CEOs often ask themselves questions like: “What if we sell out?”, “Will Amazon steal our sh*t?” or “What if FB shuts down our ad account?”. In this environment, only people that are tough as nails will survive and thrive long-term.
On your podcast, Evan can take your audience through a mindset shift to stay calm and find solutions quickly in every situation. Why is he qualified to talk about it? In over 15 years, he’s seen that one of the main reasons why brands fail is their inability to navigate change and uncertainty. Get ready for a mixture of stories “from the trenches” as well as actionable tips and strategies.
Evan spent most of his career in subscription commerce and currently helps multiple 9-figure subscription commerce brands. He’s seen time and time again how traditional ecommerce companies struggle with seasonality and unpredictability. The solution? Transforming your ecommerce store into a subscription commerce business.
On your podcast, Evan can share the little-known reasons to do it and also how to do it the right way. He’ll answer the question “Can you do both?”, debunk common limiting beliefs around this model, will share why subscription businesses can outspend competitors, as well as how to find a subscription opportunity in every business.
“If it isn’t broken, don’t fix it”, right? Well, the world of marketing technology and tools that can grow your ecommerce store is evolving quicker than most people’s opinions. As a result, thousands of brands are stuck in the “old days”, using outdated approaches to their marketing tech stack.
On your podcast, Evan can talk about the most common underleveraged tools that every ecommerce brand should at least consider. He’ll share the latest insight into the text commerce industry, the right way of testing, loyalty-based programs (that actually make sense), or even personalisation and content curation at scale.
If there is a specific topic you would like Evan to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Evan to see if he was able to talk in detail and deliver value to your audience.
