Corporate social activism: Do you speak up when an event with massive social impact such as the George Floyd killing or the Roe vs. Wade overturn occurs? And if so, when? Very few companies have figured that out. What goes into deciding whether a company should comment or stay quiet? How to align this decision with company core values? And why does it matter now more than ever before?

On your podcast, Eric can address these questions. Specifically, why companies need to know if their employees expect them to take a stand and whether doing so actually adds value. He’ll also share why companies have to anticipate the ripple effects of these events and how those could impact their employees or customers, develop a framework and consider the consequences of NOT speaking up.

Genesys is now 30 years old. However, they only started taking a more intentional forward-thinking approach around work itself a few years ago. And one thing they’ve realized is that becoming a diverse company is a marathon, not a sprint. You can’t just look at random numbers around the globe on how to establish goals. How do you get diversity in a workforce that at a minimum mirrors the population surrounding the office?

On your podcast, Eric can share the lessons he’s learned becoming as diverse as the markets Genesys serves. Specifically, why leaders should take a very methodical, ground-up approach to understanding the representation and gaps. And as a result, leaders can set the right corporate diversity goals. He’ll share why many recruitment practices around talent acquisition and retaining people changed at Genesys and why you need to adhere to the pace of your employees.

In the short term, prioritizing driving revenue over DE&I seems to make sense. But as many brands have come to realize, revenue growth depends on the talent you employ and retain. Companies that ignore DE&I will pay a costly price. One that’s avoidable! How? The first challenge is getting the leadership on board. Then, the easiest step is to hire diverse people. However, many companies are failing to retain diverse talent. Why? Because leaders fail to understand the significance of creating a culture that attracts and retains diverse employees. New hires, initially impressed by the window dressing, won’t stick around if the house is messy.

On your podcast, Eric can talk about how he built Genesys’ DEI program from the ground up. He can share why it’s important to get every stakeholder on board, not just C-suite execs. And how to do it. He’ll explain that first, through education and awareness, you have to get their hearts and minds around why DE&I is required. Then, make it a reality, through active involvement, and engagement to mobilize the workforce.