Get a proposal
Please share the details below and we will be in touch shortly...
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please share the details below and we will be in touch shortly...
Meet Eisha Armstrong. As the Co-Founder and Executive Chairman of Vecteris and a best-selling author, she shares the secrets on how B2B professional services firms can create and launch scalable products and solutions, transforming their industries, and how value is created for customers.
Eisha Armstrong is the Co-Founder and Executive Chairman of Vecteris, where she works with B2B companies to productize their services. As part of this work, she advises executives on how to transform their cultures and processes to allow product innovation to flourish. She is the author of the best-selling book Productize: The Ultimate Guide to Turning Professional Services into Products as well as the book Fearless: How to Transform a Services Culture and Successfully Productize.
Eisha has more than 25 years of experience launching new data and information service businesses and leading global teams of professionals. Previously, Eisha held senior product leadership positions both with E.W Scripps, the diversified media company, and with CEB (now Gartner), the pioneer in productizing management consulting services.
During her career, Eisha has spoken at more than 100 leadership development and executive education sessions around the globe. She has also been cited in numerous publications including The Financial Times and The Washington Post and she is a regular guest on podcasts about product management and innovation.
Eisha earned her MBA at the Harvard Business School and her Bachelor of Arts in both Women’s Studies and Economics at the University of Kansas. She lives in Cincinnati with her family. She is also a certified yoga teacher and believes that teaching yoga makes her a better executive.
Eisha Armstrong is the Co-Founder and Executive Chairman of Vecteris, where she works with B2B companies to productize their services. As part of this work, she advises executives on how to transform their cultures and processes to allow product innovation to flourish. She is the author of the best-selling book Productize: The Ultimate Guide to Turning Professional Services into Products as well as the book Fearless: How to Transform a Services Culture and Successfully Productize.
Eisha has more than 25 years of experience launching new data and information service businesses and leading global teams of professionals. Previously, Eisha held senior product leadership positions both with E.W Scripps, the diversified media company, and with CEB (now Gartner), the pioneer in productizing management consulting services.
During her career, Eisha has spoken at more than 100 leadership development and executive education sessions around the globe. She has also been cited in numerous publications including The Financial Times and The Washington Post and she is a regular guest on podcasts about product management and innovation.
Eisha earned her MBA at the Harvard Business School and her Bachelor of Arts in both Women’s Studies and Economics at the University of Kansas. She lives in Cincinnati with her family. She is also a certified yoga teacher and believes that teaching yoga makes her a better executive.
More and more traditional professional services firms are turning to “productization” as a strategy to grow, improve valuations, and to fend off new digital-first competitors. However, many of them will fail and waste a lot of money in the process. Productize first outlines the “Seven Deadly Productization Mistakes” made when pursuing a product strategy, then provides the blueprint for overcoming each of these missteps. It is designed to be a practical playbook for any leader of a professional services business who wants to successfully accelerate growth.
For companies that deliver highly customized services, new product development and commercialization are often outside of their core skills, processes, and mindsets. Productizing services typically requires organizations to think differently about how they work and how they create value for their customers. This change does not come easily.
Productize includes real-life case studies and stories featuring professional services leaders who have successfully led their organizations to create more scalable services and products. It also includes more than two dozen tools and templates to help your team implement the tactics so you don’t have to start from scratch.
In the competitive landscape of B2B services, companies are easily caught in the trap of custom, labor-intensive work that creates bottlenecks, limiting growth and scalability. As a result, organizations end up in a cycle of reactive business practices, constantly extinguishing fires and struggling with unpredictable workflows, rather than focusing on proactive growth, while also making the business vulnerable to competitive threats and market changes.
On your show, Eisha will explore the impact of productization on B2B services and discuss actionable strategies for turning the ad hoc approach into a strategic, scalable model. She will also share insights from her best-selling books, emphasizing the need for a clear vision and a shift in organizational behavior to support innovation, allowing firms to escape the custom services trap and achieve exponential growth.
Transitioning from selling customized services to productized offerings is a complex journey fraught with unique challenges. Many B2B firms struggle with this shift, finding it difficult to adapt their traditional sales and marketing strategies to fit standardized products. This often leads to misaligned goals, frustrated teams, and ultimately, missed market opportunities.
On your show, Eisha will delve into insights from her upcoming book “Commercialization,” offering actionable tactics for effectively marketing and selling productized services. She’ll share real-world success stories, explore common pitfalls, and provide solutions to build a robust go-to-market strategy. As a result, your listeners will be provided with the tools they need to navigate this challenging landscape and achieve commercial success.
The advent of Generative AI is poised to revolutionize the B2B services industry, a sector historically less disrupted by technological innovation. As firms cling to traditional methods, the rise of AI and its capabilities to access vast amounts of knowledge can be perceived as an existential challenge — but it can also offer plenty of opportunities.
On your show, Eisha will explore the transformative impact of Generative AI on B2B services and discuss how AI can be leveraged to scale services, enhance strategic decision-making, and drive organizational fearlessness. She will also provide actionable strategies for selecting the best opportunities for AI integration, ensuring successful adoption so firms can thrive in an AI-augmented future.
As B2B service firms venture into productization, many stumble upon common pitfalls that can derail their efforts and even damage their brand. This scalable product-based offering carries with it a minefield of potential missteps, which can lead to wasted resources, products that fail to resonate with the market, and internal resistance that stifles innovation.
On your show, Eisha will break down the 7 most common missteps in productization and provide a roadmap organizations can leverage to navigate and overcome them. She will also discuss the value of focusing on solving real customer problems and creating a culture of agility and innovation, while also highlighting the importance of securing organizational alignment and maintaining an iterative approach to the whole process.
The shift to a product-based model is often hindered by an entrenched resistance to change, as existing business models and employee mindsets tend to be deeply rooted in delivering customized services. Sadly, organizations often overlook the importance of culture, focusing instead on processes and technology only, which can stifle innovation and hamper the company’s ability to adapt and grow.
On your show, Eisha will discuss the critical elements for creating a product-friendly culture, as detailed in her best-selling books, while exploring methodologies for fostering a workplace environment that embraces product innovation. Eisha will also outline steps for leadership to inspire and rally their teams around a shared vision for productization, turning cultural challenges into opportunities for innovation and growth.
Professional services firms are constantly pursuing innovation through tech-enablement and productization, yet many struggle with the critical phases of developing and, more importantly, commercializing these ideas. It’s not just about creating cutting-edge solutions, but also effectively bringing them to market to achieve swift revenue impact. Sadly, this gap often leaves them behind in a rapidly evolving B2B landscape.
On your show, Eisha will address this challenge by sharing insights from her upcoming book, “Launch Boldly,” including tactics for crafting lean GTM strategies, building solutions-focused sales teams, and reconciling new sales motions with existing service models. Drawing from groundbreaking practices used by leading firms, Eisha will explore the tools your listeners can leverage to navigate this landscape and achieve market success amidst AI disruption and waning customer loyalty.
If there is a specific topic you would like Eisha to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Eisha to see if she was able to talk in detail and deliver value to your audience.