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Meet Edgar Blazona. As the Founder of BenchMade Modern, he inspires people to think differently, solve difficult problems and follow their entrepreneurial dreams, even when all odds are against them.
Edgar Blazona is a modernist American furniture designer and founder of wildly popular DTC sofa brand BenchMade Modern. A high school dropout, turned graffiti artist, turned serial entrepreneur, Edgar got his start in the furniture industry because of need: he was young and broke, and his first apartment didn’t have any furniture. Thus, he taught himself how to build some.
Along with starting several (!) of his own companies, including Modular Dwellings – a prefab backyard shelter company, Edgar also sharpened his skills in the corporate world at Pottery Barn and Restoration Hardware. As he saw customers accustomed to waiting three months (and more!) for sofas and sectionals that realistically take only a few weeks to make, he realized there must be a better way and founded BenchMade Modern in 2015 to disrupt this norm.
BenchMade Modern offers sofas and sectionals in 5” increments and custom configurations, depths, fabrics and more. Custom furniture arrives at your doorstep within weeks, not months.
Edgar Blazona is a modernist American furniture designer and founder of wildly popular DTC sofa brand BenchMade Modern. A high school dropout, turned graffiti artist, turned serial entrepreneur, Edgar got his start in the furniture industry because of need: he was young and broke, and his first apartment didn’t have any furniture. Thus, he taught himself how to build some.
Along with starting several (!) of his own companies, including Modular Dwellings – a prefab backyard shelter company, Edgar also sharpened his skills in the corporate world at Pottery Barn and Restoration Hardware. As he saw customers accustomed to waiting three months (and more!) for sofas and sectionals that realistically take only a few weeks to make, he realized there must be a better way and founded BenchMade Modern in 2015 to disrupt this norm.
BenchMade Modern offers sofas and sectionals in 5” increments and custom configurations, depths, fabrics and more. Custom furniture arrives at your doorstep within weeks, not months.
Edgar’s life is anything but ordinary. When he was about 17, he got kicked out of a challenging catholic school and started his first company. He taught himself to weld furniture and shortly sold his first table for $400. At that moment, he realized that he can make money from being creative and his life took a whole new direction.
During this topic, Edgar can take your audience back on his journey from a very young age to becoming the successful serial entrepreneur he is today. He’ll talk about overcoming adversities, following his instinct, living life to the fullest, and eventually shaking up the whole industry. Your listeners will leave with not only actionable strategies but also tons of inspiration and confidence to keep building, even if all odds are stacked against them.
When starting something disrupting, changing the way people do things always takes time as there’s an element of the unknown. Airbnb made people share their rooms with strangers. Uber made people enter strangers’ cars at night. Benchmade Modern figured out a way to allow people to buy high-end sofas for 1000’s dollars online, without trying them first.
On your podcast, Edgar can share how he challenged the way people do things. As most people are not used to spending thousands of dollars on a single transaction online, he needed to find ways to make the process more appealing. Edgar will share specific examples to build customers’ trust, such as offering 100-day return policies, 15-day no-questions-asked return policies, or sending luxurious swatches before finalizing the order, and much more…
The startup world is full of stories of knocking on hundreds of doors, hearing ‘no’ all the time, and then, finally, someone saying ‘yes’. Well, when you’re lucky. Yes, it’s supposed to take time, be messy, and stressful… But isn’t there a more rewarding way that will get you to the finish line faster and with less overwhelm?
According to Edgar, there is. On your podcast, he can share his journey to raising money for BenchMade Modern. He’ll talk about all the mistakes he’s made and how he eventually changed his approach that led to success. Edgar will explain why if you ask for money, you get advice and why if you ask for advice, you get money. And, finally, how his “give first” approach led to Jason Calacanis being interested in his company and opening doors to a whole new world of opportunities.
Edgar loves dinner parties. And as he likes to visit his friends and family, he kept hearing people complain about their horrible experience buying a sofa. Some of them waited up to 30 weeks for their custom-made sofa to be made and delivered. In that, Edgar discovered an opportunity. Combining his love for design and furniture with an entrepreneurial spirit, an idea was born.
On your podcast, Edgar can talk about strategies to succeed in oversaturated markets. He’ll talk about turning speed, convenience, and risk-reversal into his core USPs. All backed by authentic stories that your listeners can learn from. Edgar will also expand on the importance of branding and design.
Early 2019, BenchMade Modern got hit by COVID like many businesses. Their factories got ordered to pause all manufacturing. But Edgar, being the resourceful and rebellious entrepreneur he is, had other plans. Instead of closing his doors, they started sewing face masks. And instead of the city of LA shutting them down, they started ordering in huge volumes. That was just the beginning…
On your podcast, Edgar can share how being resourceful and creative helped him survive multiple lockdowns. He’ll talk about why people started buying sofas more, how they got burned when an acquisition went wrong, and how, as a result of all of this, BenchMade Modern attacks the 100% growth in 2021. Get ready for inspiration, fun, and tons of unbelievable stories.
If there is a specific topic you would like Edgar to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Edgar to see if he was able to talk in detail and deliver value to your audience.