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Meet Dominick Keenan. As a VP of Sales at ClickBank he shares how to attract 1000’s of people eager to promote your business by building an affiliate program that actually works.
Dominick Keenan, VP of Sales at ClickBank has had several roles within the ClickBank sales organization including affiliate manager, and business development before taking the role of VP of Sales. In this position, Dominick focuses on supporting ClickBank’s current vendors and affiliates as well as growing ClickBank’s business.
Prior to joining ClickBank, Dominick worked in business aviation and commercial lending. He holds a Bachelors Degree in Aviation management from Rocky Mountain College, and an MBA from the University of Montana.
Dominick Keenan, VP of Sales at ClickBank has had several roles within the ClickBank sales organization including affiliate manager, and business development before taking the role of VP of Sales. In this position, Dominick focuses on supporting ClickBank’s current vendors and affiliates as well as growing ClickBank’s business.
Prior to joining ClickBank, Dominick worked in business aviation and commercial lending. He holds a Bachelors Degree in Aviation management from Rocky Mountain College, and an MBA from the University of Montana.
If you provide a reliable product or service, people will recommend and your business will steadily grow. But how to do it at scale, with predictability, and with healthy profit margins? The answer might be to launch your affiliate program. A unique customer acquisition channel that allows you to pay ONLY for results. Not for efforts.
On your podcast, Dominick can share which businesses should (and shouldn’t) start their affiliate or ambassador program. He will talk about what you need to have in place before even considering it and will share surprising success stories your listeners can take and model for their unique use cases.
Let’s face it. Most affiliate programs suck. Brands think that they “should have one,” so they put together a quick landing page and every month send out commissions to 5 affiliates that actually bring in some business. It doesn’t (and shouldn’t) be like that.
On your podcast, Dominick can talk about the most common pitfalls when starting an affiliate program. He’ll shift the mindset of your listeners by uncovering the impact that the right program can have on most businesses. Everything from not having a proven offer, setting the commission rate wrong, not having merchant processing ready, and much more.
One of the most common questions ClickBank team hears from their prospects and clients is: “Should I use affiliate marketing in my industry?” And the answer is often negative. The truth is, not every industry fits this channel and focusing on it is a waste of time and money.
On your podcast, Dominick can share what types of companies should never consider affiliate marketing. He’ll expand on business models that don’t do well with affiliates at scale – whether it is narrow margin products, hyper-niche products, or simply an emphasis on other channels.
The world of online marketing is changing daily and what works today might not work tomorrow. In affiliate marketing, it applies twice as much. Many affiliates try to win with strategies that simply don’t work anymore and make it way more difficult for themselves.
On your podcast, Dominick can talk about the strategies and channels that are working for 7 & 8-figure ClickBank affiliates and how to model them for your situation. He’ll share the micro nitty-gritty principles as well as evergreen foundations that, in fact, never change (but shouldn’t be ignored).
Often, businesses spend weeks & thousands of dollars building their affiliate program but then struggle to find the right affiliates. And if they find them, they don’t know how to retain them for a longer period of time. That creates a vicious loop of affiliate acquisition & retention and makes running an affiliate program stressful.
Dominick has seen it all. Working with thousands of affiliates and vendors, he knows what companies that win long-term do differently from the losers when running their programs. On your podcast, he can share methods on finding, signing up, and retaining THE RIGHT affiliates, as well as little-known powerful strategies such as offline networking or affiliate retargeting.
If there is a specific topic you would like Dominick to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Dominick to see if he was able to talk in detail and deliver value to your audience.