Whilst influencer marketing is getting oversaturated, there’s a segment of small content creators that is still underleveraged. That’s where David saw the opportunity when he started working with PhoneLoops, his agency’s client. On your podcast, he’s happy to share how by focusing on influencers between 2-25k followers, he grew PhoneLoops to a multiple 7-figure brand. David will talk about the mistakes he’s made, lessons he’s learned, as well as actionable strategies & tactics that are still relevant.

Content creation, in general, is very difficult to scale. Brands all over the world face “Content Drought”’, especially when they need to tap into new channels. Due to workload, content teams are often not so far from burning out. There’s a better way. On your podcast, David can talk about how he leverages independent content creators to source original content for affordable costs. The best part? It’s infinitely scalable.

Usually, you need to pay the influencers for them to promote your product. With Influencer Seeding, you let influencers decide themselves. David can talk about how they sent products for free to hundreds of influencers, without asking anything in return. At the same time, they focused on creating an absolutely killer unboxing experience, so influencers decided to share it themselves. On your podcast, he can talk about how brands can use this strategy to grow both brand awareness and revenue.

Want to understand what keeps your audience up at night? What do they want to accomplish? What are their fears and dreams? The old way would be to talk to your audience directly. But with the use of influencers, you can gather the market insights faster, cheaper, and in higher quality & quantity. On your podcast, David can talk about how he finds influencers to ask them targeted questions his clients need to know answers on. As a result, they can then craft compelling messages, create irresistible offers, and dominate the competition.