One of the biggest challenges business leaders face today is managing multiple stakeholders. For the past half-century, most CEOs have simply sought to please board members and shareholders, with less regard to other stakeholders like employees, government entities or suppliers. But as demands for corporate responsibility have increased, CEOs are under increasing pressure to cater to a wide variety of stakeholder needs, and to find solutions that deliver across diverse groups. How can they navigate these complex relationships?

On your podcast, Curt will discuss how to implement Stakeholder Design. Stakeholder Design is the practice of balancing and prioritizing the requirements of stakeholders, and how CEOs and designers can better lead and innovate in an increasingly complex environment. The interview will explore the importance of horizontal thinking, how to consider various stakeholders, why stakeholder design produces better innovation, and highlight successful B2B and B2C companies that have already adopted this concept.

Brand 101 states that in order to be competitive, your brand needs to stand out from the crowd. From value proposition to identity, brands spend a lot of time figuring out how to differentiate from competitors. Conversely, UI is built on the understanding that ease of use is paramount—any differentiating factor from previous digital experiences could lead to a user abandoning the site. Think of UI elements like search bars, filters, sign-up experiences, and much more. So how can brands create experiences that are both user-friendly and aligned with their brands?

On your podcast, Curt will explain how brands can overcome this challenge by relying less on a particular thing, such as the mobile experience, and instead connecting everything to the customer journey. With more than 30 years of experience, Curt will share proven strategies to create a unique and memorable experience that aligns with the brand while still providing a seamless and easy-to-use interface.