From a lack of importance to disconnects between the E, S, and G of ESG, and more, sustainability efforts in the corporate world face an uphill battle. Climate change especially has the longest journey to go and is the most urgent. Yet, many companies aren’t realizing how much they can move the needle. One of the biggest challenges is the lack of consistency and agreement between leadership. There’s a disagreement about what ‘good’ looks like, on what the standards should be. Which results in leadership being slow to make the necessary changes.

On your podcast, Bridgette can discuss these business sustainability challenges. Additionally, she can also talk about how a lack of focus on corporate sustainability disproportionately affects the underserved individuals in our communities. She can share what can be done to overcome these challenges and how to act most ethically and responsibly.

Traditionally a grassroots movement, sustainability can no longer be ignored by business leaders. Not only is it the right thing to do, but it has become a business imperative. Today’s employees and customers expect companies to align with their values. And if they don’t, they will leave for one that does. For most organizations, sustainability and social equity only exist in crisis and don’t drive growth.

On your podcast, Bridgette can uncover which executive can be the greatest ally for the sustainability team (hint: it’s not the CEO). Specifically, she can share advice on how to get the C-Suite on board, and the risks to companies that fail to commit and act on sustainability issues. She can share why not everything is quantifiable and why educating leaders on the cost of carbon, sustainability, value, and reputation is crucial for companies moving forward.

There are many titles in corporate sustainability, all quite broad: directors, VPs, and Heads Of Social Initiatives. But there’s an uncomfortable truth about these roles: the bulk of the people in them come from different backgrounds, such as DEI, philanthropy, environmental management, and even engineering! Usually, each person is focused hugely on one lane of ESG. So how can a CEO fill a sustainability role with a person that has the right background?

On your podcast, Bridgette can explain how to position these sustainability roles in a company to attract the right person for the job. Specifically, why support from the top is key. Right now, sustainability is an undervalued department in many organizations. Most Chief Sustainability Officers don’t even report to the CEO directly because it’s not looked at as a P&L driver. However, the sustainability office is only going to gain momentum. It’s no longer a nice-to-have, but a must-have. The CEO who understands this and offers compelling career opportunities will benefit from having a first mover advantage in their market.

The pandemic has changed how people work. Employees have embraced the flexibility of remote work. And companies have welcomed access to a wider talent pool and the opportunity to provide a healthier work-life balance for their employees. But with those benefits comes a new complication for businesses to navigate: how to extend sustainability strategies to include footprints outside the office.

On your podcast, Bridgette can share what strategies are taking place in the industry to align sustainability and WFH, and what steps your organization can take to keep the momentum while adjusting to this new reality. Specifically, she can share how to reduce employees’ footprint when they’re all working from home and how empathy creates unique ways of making people feel valued.