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Meet Brian Kotlyar. As the VP of Marketing & Growth at Hightouch and a former marketing executive at Intercom and New Relic, he shares how to collect and activate the data for exponential growth without wasting budgets on new Martech solutions.
Brian Kotlyar is the VP of Marketing and Growth at Hightouch, where he leads the company’s marketing strategy and is responsible for driving growth and customer acquisition.
Prior to his role at Hightouch, Brian held the position of SVP of Marketing at New Relic, where he played a pivotal role in leading the company’s marketing efforts during a period of rapid growth and a successful IPO. He helped triple the growth rate of the company and oversaw numerous product launches and marketing initiatives.
He also served as Head of Marketing at Intercom, a leading customer messaging platform, where he helped the company build a world-class marketing organization and establish its position as a leader in the industry.
Throughout his career, Brian has worked extensively in building and growing multiple B2B startups successfully. He was an early employee at Sprinklr, which later went public under the ticker CXM, and played a significant role in growing the company’s customer base and revenue.
Brian Kotlyar is the VP of Marketing and Growth at Hightouch, where he leads the company’s marketing strategy and is responsible for driving growth and customer acquisition.
Prior to his role at Hightouch, Brian held the position of SVP of Marketing at New Relic, where he played a pivotal role in leading the company’s marketing efforts during a period of rapid growth and a successful IPO. He helped triple the growth rate of the company and oversaw numerous product launches and marketing initiatives.
He also served as Head of Marketing at Intercom, a leading customer messaging platform, where he helped the company build a world-class marketing organization and establish its position as a leader in the industry.
Throughout his career, Brian has worked extensively in building and growing multiple B2B startups successfully. He was an early employee at Sprinklr, which later went public under the ticker CXM, and played a significant role in growing the company’s customer base and revenue.
Brian joined New Relic at its worst time in history. The company had been built on outdated strategies that were no longer working and to make things even more challenging, it was in dire financial shape, with the worst growth rate, valuation, and analyst reports ever. Despite these daunting signs, Brian took on the challenge, and within 2.5 years, he helped turn the company around. How did he do it?
On your podcast, Brian will share the GTM strategy he used to eliminate complex enterprise processes, making it easier for customers to experience and buy the product. By introducing consumption pricing, the company was able to charge customers based on the actual value they got from the product. He’ll share how he got buy-in from 2000 people, broke the silos, and reinvented the way the company operated.
In pursuit of fast growth companies often fall into the promises of Martech vendors and buy many tools that fail to offer exponential growth. This tool-first approach leads to wasting tons of time and money and usually doesn’t move the needle. The solution? Instead of focusing on tools first, marketing decision-makers must prioritize understanding the data in the tools they already have.
On your podcast, Brian can share his insights on how he helps brands like Spotify, NBA, and Warner Music Group to understand their data and drive more growth without overspending on new shiny marketing tools. Specifically, how they collect the data and measure the impact of their activation efforts. At the end of this episode, your listeners will learn how to think about their data in a way that actually helps them drive more growth, increase retention, and save budgets.
Most marketers struggle to collect and integrate all their data into a CDP and the whole process can easily take up to 1 year to complete. And even after the data is collected, they still face difficulties in getting everything into the platform without spending more money and wasting more time. And what makes everything even more difficult is the miscommunication between the data teams and marketing teams. The question is… how to change it?
On your podcast, Brian will explore how to turn the data you already have to drive modern marketing without spending millions of dollars. He will discuss actionable strategies on how to make data and marketing teams work better together and, as a result, develop truly personalized experiences for your customers. By the end of this podcast, your listeners will have a much better understanding of how to activate the data they already have.
If there is a specific topic you would like Brian to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Brian to see if he was able to talk in detail and deliver value to your audience.