The betting and gaming industry is facing a newfound challenge as the marketing landscape evolves at a breakneck pace. Despite investing billions in traditional TV advertising, the largest operators struggle to reach their target audiences. Paid social advertising presents an opportunity for the industry to tap into its full potential, but many companies lack the expertise to do so successfully.

On your podcast, Brendan can provide insights into how his knowledge and expertise can help sportsbooks and the industry better understand the opportunity of paid social. With seven years of experience at Meta and his current role as the Head of Paid Social at Sportradar, he’ll share why focusing on data and ad creativity is imperative to paid social success; how to approach different types of regulations; and why platform restrictions are actually a good thing.

The sports betting the industry is facing some challenges, such as under-resourcing paid social, lack of digital marketing sophistication, and a race-to-the-bottom mentality with big signup bonuses. Yet, through innovative approaches and adopting an agile mindset, the industry has developed unique solutions to these challenges which allowed them to adapt to market changes.

On your podcast, Brendan can share what other industries can learn from the betting & gambling industry. Specifically, the importance of adopting a socially responsible approach to brand building and the importance of focusing on the right metrics. As for the comparison between the UK and the US, Brendan can speak to what the UK has done differently to achieve success, although the two markets are unique and present different challenges.

The gambling industry is faced with regulatory headwinds on a yearly basis to protect minors and problem gamblers. Unfortunately, the sheer volume of advertising has led to a backlash against the industry. With TV bans and “tobacco style” restrictions being proposed, operators must navigate these challenges, but do it without compromising growth and revenue.

On your podcast, Brendan will share his expertise on how digital marketing and paid social can help operators reach customers without targeting vulnerable individuals. As a seasoned sports betting professional, he will discuss the latest trends and technologies currently used to manage the process and also delve into maintaining responsible gambling standards. All while increasing revenue and sustaining growth.