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Lessons From Investing $120M+ Into 100's DTC Ecommerce Brands

Meet Asher Ismail. As a co-founder of Uncapped, he helps leading DTC eCommerce brands scale faster through revenue-based financing.

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Who is Asher?

Asher is Co-founder of Uncapped, the fastest, most affordable way for founders to fund marketing, inventory or hiring.

He’s a serial entrepreneur and business scaling expert that has raised over $100 million in capital for his companies from angels, VC, crowdfunding, and banks.

Along the way, Asher experienced the uncertainty of bootstrapping, the risk associated with debt, and then the frustration of repeatedly giving away more equity than he was comfortable with. These experiences inspired him to start Uncapped so entrepreneurs could access funding without interest or dilution and spend their time executing rather than fundraising.

Asher is also founder of InterTech Diversity Forum, sits on the Advisory Board of Global Tech Advocates, and in 2021, he was entered in the Entrepreneurs Hall of Fame.

Highlights
CEO & Co-Founder of Uncapped, Europe's first company to offer revenue-based financing to entrepreneurs
One of the leading voices in the ecommerce fundraising
Raised over $100 million in capital for his companies from angels, VC, crowdfunding, and banks
In 2021, he was entered in the Entrepreneurs Hall of Fame
Who is Asher?

Asher is Co-founder of Uncapped, the fastest, most affordable way for founders to fund marketing, inventory or hiring.

He’s a serial entrepreneur and business scaling expert that has raised over $100 million in capital for his companies from angels, VC, crowdfunding, and banks.

Along the way, Asher experienced the uncertainty of bootstrapping, the risk associated with debt, and then the frustration of repeatedly giving away more equity than he was comfortable with. These experiences inspired him to start Uncapped so entrepreneurs could access funding without interest or dilution and spend their time executing rather than fundraising.

Asher is also founder of InterTech Diversity Forum, sits on the Advisory Board of Global Tech Advocates, and in 2021, he was entered in the Entrepreneurs Hall of Fame.

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What Your Audience Could Learn
Ecommerce Fundraising Done Right: Lessons From Investing $120M+ Into 100's DTC Brands

Every minute you spend fundraising is time you’re not building your business. As DTC valuations skyrocketed in the last 2 years, the eCommerce space is becoming more attractive for investors. But what happens when you apply traditional fundraising principles to a new space with a different set of challenges and expectations?

On your podcast, Asher will compare traditional and alternative fundraising strategies for eCommerce brands that are ready to scale. He’ll talk about why VCs, equity, or banks are often slow and expensive ways to fund your growth and explain how to tap into alternative methods like revenue-based financing, and others.

From Bootstrapped to Funded: Scaling Campaigns Through External Funding

Ecommerce fundraising is on the rise – but should eCommerce founders actually do it? According to Asher, it depends. As raising funds is not the only way to speed up growth, founders should be mindful of the potential implications of turning a bootstrapped business into a funded company.

On a macro level, Asher will clarify if external fundraising is the right choice for your situation, and help you answer what you’re willing to give up in exchange for faster growth. Additionally, he’ll describe how the biggest eCommerce brands get the most from events such as Black Friday and Christmas by planning for scale in advance.

Seven Secrets Of Scaling

Most startups have a people problem – not a funding or tech problem. Because of that, it’s crucial to foster a ready-to-scale culture & habits from the very beginning. By focusing on the right things and ignoring the noise, you’ll be able to avoid future obstacles.

On your podcast, Asher can talk about 7 strategies that helped him successfully grow multiple companies that raised over $100M in funding. He’ll talk about how to focus on the right decisions, attract abundance with gratitude, and mindset about value delivery.

Fundraising Is Like Dating: It Takes Time Before You Find “The One”

Fundraising is not easy. It’s one of the most frustrating and time-draining activities eCommerce founders undertake to grow. It requires planning ahead, expecting (many) rejections, tons of practice, and learning from your mistakes.

On your podcast, Asher will explain how to establish a win-win fundraising mindset. He’ll share why fundraising is similar to dating and why FOMO and growth metrics often predict the success of your efforts. During this talk, your listeners will gain clarity on what to expect as they begin their fundraising journey and as a result, find “the one” that will join them on the journey to success.

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