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Asa has been helping customers make magic with their marketing & sales tech for more than 13 years. He was the Director of Sales at ion interactive which was co-founded by Martech pioneer Scott Brinker, and was an instrumental part in their acquisition. He was also head of sales at Linux Academy and helped the company successfully exit via acquisition.
Asa loves helping companies create tech stacks that align sales, marketing, customer success, and product teams so that they can create magical experiences for their customers and grow revenues.
Asa has been helping customers make magic with their marketing & sales tech for more than 13 years. He was the Director of Sales at ion interactive which was co-founded by Martech pioneer Scott Brinker, and was an instrumental part in their acquisition. He was also head of sales at Linux Academy and helped the company successfully exit via acquisition.
Asa loves helping companies create tech stacks that align sales, marketing, customer success, and product teams so that they can create magical experiences for their customers and grow revenues.
It’s no secret that the correctly chosen sales tools can make your process more efficient. But often, organizations fail to evaluate different solutions or successfully implement them. As a result, reps don’t use them and the investment is wasted. And that’s just one of the examples.
On your podcast, Asa can help your audience to shine the light on the challenges in their sales process, help them find & evaluate different tools that solve them, and finally roll everything out so reps actually see the value.
With 100’s of sales tech tools out there, it’s very easy to feel like you’re missing out on something. Although the right sales stack can help your sales team to win, it will never work out without the fundamentals.
Asa has worked with nearly 100 organizations and can share what companies should focus on before they decide to implement that new shiny tool. He’ll talk about successful sales staff onboarding, understanding the customer, and the actual sales training delivery.
Did you know that when you have a consistent sales flow that it’s too late to think about your sales stack? So when is the right time? When building a sales stack, many companies repeat the same mistakes. As a result, they limit the impact of their sales team and lose revenue opportunities.
On your podcast, Asa can share how to overcome 6-figure mistakes when building a sales stack such as wrong timing, not using integrations enough, failure to train & motivate the staff, or not interacting with marketing/customer success properly.
If there is a specific topic you would like Asa to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Asa to see if he was able to talk in detail and deliver value to your audience.
