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Meet Ariadna Navarro. As the Chief Growth Officer at VSA Partners, she helps brands like Google, Nike, and IBM to unlock growth potential by connecting business strategy to brand and experience strategy.
Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners, an agency that designs for a better experience. VSA Partners works with a wide range of businesses, from blue chip companies like IBM, AT&T and Google; to B2B brands like Cargill, Curia, and Ever.AG; to startup disruptors like Black Telehealth and Robinhood.
Ariadna helps clients identify and unlock growth potential by connecting business strategy to brand and experience strategy to relentlessly and cohesively deploy a company’s ambition.
As Chief Growth Officer, she leads strategy, client engagement, and business development. Acknowledging the connective tissue between what a brand is and what a brand does allows her to have a unique perspective on where markets are going, what clients need, and how a brand can find a moment of differentiation in crowded markets.
Ariadna is relentlessly curious, whether figuring out the future of quantum computing or deeply understanding how a new acquisition fits within a company’s portfolio. In addition, she is passionate about politics and filmmaking, earning a postgraduate degree in film. Ariadna joined VSA after heading up strategy at Interbrand.
She is originally from Venezuela and lives in New York with her husband and two kids.
Ariadna Navarro is the Chief Growth Officer and Chief Strategy Officer at VSA Partners, an agency that designs for a better experience. VSA Partners works with a wide range of businesses, from blue chip companies like IBM, AT&T and Google; to B2B brands like Cargill, Curia, and Ever.AG; to startup disruptors like Black Telehealth and Robinhood.
Ariadna helps clients identify and unlock growth potential by connecting business strategy to brand and experience strategy to relentlessly and cohesively deploy a company’s ambition.
As Chief Growth Officer, she leads strategy, client engagement, and business development. Acknowledging the connective tissue between what a brand is and what a brand does allows her to have a unique perspective on where markets are going, what clients need, and how a brand can find a moment of differentiation in crowded markets.
Ariadna is relentlessly curious, whether figuring out the future of quantum computing or deeply understanding how a new acquisition fits within a company’s portfolio. In addition, she is passionate about politics and filmmaking, earning a postgraduate degree in film. Ariadna joined VSA after heading up strategy at Interbrand.
She is originally from Venezuela and lives in New York with her husband and two kids.
In M&As, it’s tempting to focus solely on closing the deal. But finalization is just the beginning when it comes to ensuring the future success of the newly-joined companies. The next challenge lies in reconciling critical differences between the companies, maintaining product quality for old customers, and unifying employees around the transformed business.
On your podcast, Ariadna can talk about how and why a brand strategy helps drive organizational restructuring post-M&A. Specifically, why a clear brand identity builds a shared sense of purpose between the newly-joined companies, which is extremely important during transition periods. She’ll share real examples from working with world-leading companies and how they successfully navigated the M&A by putting their brand first.
AI-powered tools are a game-changer for marketers because of their ability to automate tasks, create content, and ensure consistency across communications. But like all technology, they’re only as good as how they’re applied. Technology is the great equalizer, not the differentiator. Smart marketers have an opportunity to stand out from the crowd by using AI to create better human experiences.
On your podcast, Ariadna will share how to leverage AI to become crystal clear on your audience, positioning, and USP. She’ll also expand on maintaining brand consistency by infusing AI with brand voice, so the tone of voice carries through an entire customer journey. During this episode, your audience will learn to capitalize on hyper-personalization while mitigating risk from poor customer-AI encounters.
In tough economic times, product marketers feel the need to deliver better returns on investment. This pressure often causes them to focus on product features and benefits to drive short-term sales. However, relying on only production descriptions and differentiation can harm a brand’s image over the long term if it does not reinforce a clear purpose and brand identity. So, how can product marketers achieve immediate results while building a strong brand and creating great product experiences?
On your podcast, Ariadna will explain how marketers can find the balance between brand and product. Specifically, how product marketers can tap into the power of their overall brand to fuel their sales efforts by delivering on the overall brand identity at every step in the customer journey. From marketing content interactions to the purchase experience to the product itself, each interaction should be another “reason to believe.”
If there is a specific topic you would like Ariadna to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Ariadna to see if she was able to talk in detail and deliver value to your audience.