How often have you visited a company’s website that looked very similar to another company? It’s not hard to find B2B companies using similar strategies. They’re using similar channels, and sometimes very similar messaging to describe their value propositions and educate buyers. So how can you create a sustainable competitive advantage from a marketing perspective?

On your podcast, Aleks can talk about why there has been a commoditization of B2B Marketing in the past few years. Specifically, why sales velocity is the #1 factor that influences success in the information-overloaded world. He’ll share strong examples of why you need to eliminate all the friction from the sales process and why your sales team has to answer the calls and jump on qualified leads right away.

There is a big shift happening and it’s impacting revenue in the B2B SaaS industry. Buyers are more informed throughout their journey but companies are still using outdated sales approaches and technology. They often add too many steps before their teams can connect with a qualified prospect.

On your podcast, Aleks can uncover the solution built on a scientific approach to shortening the sales process from days to hours. He’ll explain why the most important thing here is to have your customer journey fully mapped. Understanding where your prospects and customers engage with your brand or content is fundamental to creating the right strategies to convert and engage them.

Corporate websites are becoming the new “brick and mortar” retail stores – they are losing their relevance. That’s why buyers seek frictionless and instant ways to connect with companies whenever and wherever they are ready to engage. This presents the question of what will be the role of a corporate website in 5 years?

On your podcast, Aleks can talk about why the initial lead engagement in SaaS is broken. Specifically, why filling out forms and chatting with chatbots cause a lot of deals to fall through the cracks. Websites are dying because the information has become decentralized. Aleks can share a unique approach to delivering a consistent, seamless, and unique engagement experience to prospects and customers from any channel.

Sales teams often complain that marketing teams don’t deliver enough qualified leads. Websites are becoming obsolete. Customers are everywhere and expect instant gratification. Sales teams don’t act fast enough on leads, losing momentum. How do SaaS companies increase conversions and lead quality when everyone blames each other?

On your podcast, Aleks can talk about how to deliver a unique experience, track channels, and campaign conversions, and increase the number of qualified leads and pipeline deals. He’ll share why the sales teams should receive video calls from any online channel and engage with prospects when they (prospects) are ready to talk. As a result, leads progress through a pipeline faster and the sales cycle shortens.