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Alan Gleeson is a B2B SaaS marketing consultant with a particular interest in supporting tech startups to generate leads and to grow their businesses.
Alan started his career in financial services, joining Barclays on its graduate program. During his time at Barclays he joined Freeserve on secondment, then one of the poster boys for the ‘dot com’ boom. He subsequently joined Palo Alto Software, a leading Software as a Service (SaaS) company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years.
More recently Alan has worked for a number of leading B2B SaaS startups, in a mix of full-time and consultancy engagements. These include the likes of Cognism (one of the fastest-growing SaaS companies in the UK) and Indeemo (a leader in the emerging mobile ethnography space).
Alan is based in London, is a member of Charity Water’s Spring programme, and coaches at Ealing Trailfinders Rugby Club in his spare time.
He has an MBA from the University of Oxford, and an MSc from University College Cork, Ireland.
Alan Gleeson is a B2B SaaS marketing consultant with a particular interest in supporting tech startups to generate leads and to grow their businesses.
Alan started his career in financial services, joining Barclays on its graduate program. During his time at Barclays he joined Freeserve on secondment, then one of the poster boys for the ‘dot com’ boom. He subsequently joined Palo Alto Software, a leading Software as a Service (SaaS) company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years.
More recently Alan has worked for a number of leading B2B SaaS startups, in a mix of full-time and consultancy engagements. These include the likes of Cognism (one of the fastest-growing SaaS companies in the UK) and Indeemo (a leader in the emerging mobile ethnography space).
Alan is based in London, is a member of Charity Water’s Spring programme, and coaches at Ealing Trailfinders Rugby Club in his spare time.
He has an MBA from the University of Oxford, and an MSc from University College Cork, Ireland.
Every year, there are new marketing trends. One year it’s a company blog page, a branded podcast, or producing LinkedIn content. But there’s one important prerequisite for these strategies to work – a great product. Without a great product, Marketing & Sales initiatives will only offer short-term success and will likely lead to crippling churn in the long run.
On your podcast, Alan can share what makes a great product as well as talk about the challenges that the recent explosion in funding and lower barriers to entry present for SaaS CEOs and founders. He believes that returning to the fundamentals of marketing is key for any B2B SaaS company’s success in 2021 and will offer both long-term mindset shifts and short-term strategies your audience can apply within hours.
Alan has worked with tons of B2B SaaS companies as their fractional CMO. Over the years, he’s seen how many ambitious founders and CEOs lead their marketing teams in the wrong direction without understanding that Marketing is a skilled discipline.
On your podcast, Alan can talk to both marketing executives and founders/CEOs. He’ll challenge their perspective, so marketers will learn to communicate with their CEOs more efficiently, and CEOs will give their marketing teams more autonomy to make decisions. Additionally, he’ll share why founders should be more open to leveraging expert freelancers on an ad-hoc basis and how they should avoid falling for ‘silver bullet playbooks’ as every B2B SaaS company is unique.
Attribution. The 2021 buzzword. A metric required but very hard to truly measure and trust. Because of its complexity, many founders choose to opt into easier channels that they can measure at the surface. But in this case, simplicity doesn’t equal quality and as a result, B2B SaaS companies often end up with many low quality leads instead of a few well-qualified prospects.
On your podcast, Alan can share how to assess the effectiveness of marketing as a whole. He’ll share step-by-step strategies your audience can apply to uncover what’s going well and what needs their attention. From what KPIs he uses to stay on track to getting the right data from Google Search Console and Google Analytics in real-time.
If there is a specific topic you would like Alan to focus on during the interview that is not listed here, please do let us know.
We would be more than happy to run this by Alan to see if he was able to talk in detail and deliver value to your audience.
