There’s a huge value gap between what companies promise and what customers expect. Not so surprisingly, 9 out of 10 SaaS companies face this problem (source). The reason is the lack of the right customer insight. Whilst building customer personas worked in the past, they don’t provide all the nuances that will actually move the needle.

On your podcast, Aggelos will share how exactly SaaS companies can access the brains of their buyers through the Jobs-To-Be-Done research.

Every year, many Series A & B SaaS companies need to make a tough decision. They need to take a stand on what they’re going to become in the next 3 years. Will they go head to head with the competition? Aggressively disrupt the existing category? Or maybe create a new one? Unfortunately, companies often make decisions based on wrong data or no data at all.

On your podcast, Aggelos can share how he helped hundreds of startups to reinvent themselves, so they continued growing with confidence.

Aggelos worked closely with the Whereby team to define their position in the market and to reduce churn. In just 4 months, he leveraged his Jobs-To-Be-Done customer research and uncovered unique qualitative insights about Whereby, Zoom, and the online calls industry as a whole.

On your podcast, he can share the exact strategy he followed, what he’s learned, and how your audience can apply the same principle in their SaaS business as well.

SaaS companies can’t afford almost knowing their ideal customer profile, almost understanding their competition, or building almost requested features. This uncertainty is leading to prioritization of wrong things, making very expensive mistakes, and looking like every other tool out there.

There’s a different way, though. On your podcast, Aggelos can share the actionable strategies on how to remove the uncertainty in SaaS and, as a result, build better products that users actually want and need.