Please share the details below and we will be in touch shortly...
The “Top 5% Podcast” Doesn’t Mean Anything
.png)
Here’s a tactic used by some of our competitors:
“We guarantee to book you only on the top 5% of podcasts.”
Sure, it sounds cool but it’s also incredibly misleading.
Podcast databases like ListenNotes (dot) com created their own podcast ranking metrics.
And whilst I’d love to say that these metrics are at least directionally accurate, they aren’t.
My old podcast was in the top 5% (ListenNotes Global Rank) and I got like 3 listeners per episode.
Demand Gen U by metadata.io is in the top 10% (ListenNotes Global Rank) and I’m sure they get more than 3 listeners per episode.
So by following the 5% strategy, my podcast would qualify and the Demand Gen U podcast wouldn’t.
Rankings like these ignore both quantitative aspects (e.g. social media engagement), as well as qualitative aspects (e.g. relevance of previous guests).
Don’t get fooled into thinking that one metric tells the full story.
Unfortunately, it’s not that simple
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
7 Areas To Consider When Choosing A Podcast Booking Agency
Bad agency > Poor results > Money wasted. Here are 7 areas to consider when hiring a podcast booking agency.
Never Underestimate Your Topic & Preparation
Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
How Often You Should Appear On Podcasts
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Perfect Podcast Topic: Deconstructed
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
How To Craft A Compelling Podcast Call To Action
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Reverse Engineering Podcast Appearances Of Other Guests
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.