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The Secret Behind Podcast Guesting ROI
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What's the secret behind podcast guesting ROI?
It's not a strategy.
It's the mindset…
Most people who appear on podcasts make one big mistake:
They expect that the episode drop itself will make the biggest impact.
What's wrong with that?
Well, if you do that, you're basically giving up control.
You rely on something you can't control.
(Episode's success is never guaranteed.)
So what's the right way to do instead?
You focus on what you can control.
Such as:
- Building relationships with hosts
- Promoting the episodes
- Using the episode as sales enablement content
- Turning episodes into blog articles
- Getting introduced to previous guests
See the difference?
If you're appearing on podcasts, there's a huge chance that you're leaving so much on the table.
To get the most out of each interview, focus on what you can control and let go of the things you can't.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
Why Previous Guests Matter
One of the best indicators of a podcast's relevancy are the previous guests.
4 Elements Of High Performing Podcast Guesting Funnels
Do you have your podcast funnel? Most guests completely ignore this.
Why Reach Doesn't Matter In Podcast Guesting
If you care ONLY about the reach, buy a billboard. If you want to make an impact, go after relevancy.
Winning The Biggest MRR Client After One Interview
Sometimes, the results come when you least expect them.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.