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Qualitative & quantitative metrics in podcast guesting:
Qualitative:
– On calls, prospects seem more educated
– People mention your brand across social media
– More inbound speaking/podcast opportunities
– Increase in the 3rd party recommendations
– Positive feedback from your sales team
Quantitative:
– Interviews get mentioned as a lead source
– More branded search
– Landing page visits
– Leads generated
– More time spent on your site
Or… you don’t measure anything because you simply know that you should speak on podcasts.
That’s what many of our customers chose to do and they keep crushing it.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
In the past 2 years, we've worked with 100+ speakers. And the ones who PREPARE see better results, faster. Period.
Nervous about your podcast interview? Here are 8 tips to overcome mic fright.
The success equation in podcast booking is simple. Not easy. To stand out, you simply need to do a better job than most people.
The Recipe For A Boring Podcast Interview. An agreeable podcast host. A guest with no unique point of view.
Curious how quickly you'll see the results of your Podcast Guesting campaign? There are 3 areas that influence that. Each with a different time frame.
Your first podcast interview will be uncomfortable. Guaranteed. Many people know they should be appearing on podcasts.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.