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PR agencies have a hard time booking clients on podcasts.
Why?
It requires a completely unique approach.
You see, most PR agencies are generalists.
They offer tons of other services.
And oftentimes, podcast booking is just one of many.
So what will they most likely do?
A. Craft a unique process JUST for booking podcasts
B. Do the same thing as with other media outlets
Unfortunately, the B. is correct.
Look, there might be agencies that do it right. And that’s great.
But from talking to countless podcast hosts, the worst pitches they receive are usually from PR agencies that offer podcast booking as one of many services…
No personalization.
No relevancy.
So if appearing on podcasts is important to you, always review the process before you commit to working with an agency.
Spray & Pray might have worked in 2018.
But today?
You need to be laser-focused.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
In the past 2 years, we've worked with 100+ speakers. And the ones who PREPARE see better results, faster. Period.
Nervous about your podcast interview? Here are 8 tips to overcome mic fright.
The success equation in podcast booking is simple. Not easy. To stand out, you simply need to do a better job than most people.
The Recipe For A Boring Podcast Interview. An agreeable podcast host. A guest with no unique point of view.
Curious how quickly you'll see the results of your Podcast Guesting campaign? There are 3 areas that influence that. Each with a different time frame.
Your first podcast interview will be uncomfortable. Guaranteed. Many people know they should be appearing on podcasts.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.