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Podcast Guesting Campaigns Don't Work In Silos
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Podcast guesting campaigns don't work in silos.
Most B2B brands use other channels alongside their appearances.
Why?
When you appear on a podcast, the other channels you leverage serve as a multiplier.
By using your other marketing channels, you're simply not relying JUST on the audience of the podcast/host.
No.
You're actively engaging with YOUR audience.
And that's why it's so powerful.
Your existing audience consists of people who already know you and your podcast appearance is yet another powerful touchpoint.
So whether it's a company/personal LinkedIn profile, email newsletter, or a company blog, always use everything you have to maximize the impact of each interview.
This way, you'll see a positive ROI from your podcasting efforts way quicker.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
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Podcast Guesting And Buying Intent
Someone listened to your podcast interview…They ignored all call to actions…And yet, they became customers… Why? 🤔
Why You Need To Start Small
Look, I understand you want to shoot for the stars. But here's the thing. If you have no podcast guesting experience, you need to start smaller.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.