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Podcast guesting campaigns don't work in silos.
Most B2B brands use other channels alongside their appearances.
Why?
When you appear on a podcast, the other channels you leverage serve as a multiplier.
By using your other marketing channels, you're simply not relying JUST on the audience of the podcast/host.
No.
You're actively engaging with YOUR audience.
And that's why it's so powerful.
Your existing audience consists of people who already know you and your podcast appearance is yet another powerful touchpoint.
So whether it's a company/personal LinkedIn profile, email newsletter, or a company blog, always use everything you have to maximize the impact of each interview.
This way, you'll see a positive ROI from your podcasting efforts way quicker.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
In the past 2 years, we've worked with 100+ speakers. And the ones who PREPARE see better results, faster. Period.
Nervous about your podcast interview? Here are 8 tips to overcome mic fright.
The success equation in podcast booking is simple. Not easy. To stand out, you simply need to do a better job than most people.
The Recipe For A Boring Podcast Interview. An agreeable podcast host. A guest with no unique point of view.
Curious how quickly you'll see the results of your Podcast Guesting campaign? There are 3 areas that influence that. Each with a different time frame.
Your first podcast interview will be uncomfortable. Guaranteed. Many people know they should be appearing on podcasts.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.