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At the end of your podcast interview, the host will ask you where can people learn more about you.
And that’s when most people mess up.
Why?
Because they don’t make it clear enough.
Guest: “Visit my website.”
Listener’s mind: “Okay. What’s the URL?”
Guest: “Reach out to me via LinkedIn.”
Listener’s mind: “Okay… Why?”
Guest: “Listen to our podcast.”
Listener’s mind: “Okay. What’s the name and where can I find it?”
I know what some of you might be thinking now, though…
You don’t want to sound salesy or pushy.
And that’s okay, no one does.
Yet, to get the most out of your podcast appearance, you should have your CTA prepared.
To do that, answer the following questions:
Who should reach out to me?
What do they want to achieve?
What can I offer to help them?
How can they get it?
👇 Then, your CTA might sound like this:
“John, thanks again for having me, I had a blast! And sure, if your listeners enjoyed our chat, they can visit our website at Fame Connect and learn more about what we do and if we might be able to help. Or, if you’d like to talk to me directly, you search for my name on LinkedIn and shoot me your question. I’m always happy to chat.
So it’s either our website Fame Connect. PodcastS – plural. :)) Or my LinkedIn… Just search for my name there and you’ll find me. I think I’m the only Jakub Zajicek there, haha.”
👇
What about you?
Do you prepare your CTA or just wing it?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
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Your podcast topic can make or break your guest appearance. Done correctly, the listener might tune in for 3 hours.
Not sure how often you should appear on podcasts? Most of our customers prefer 2-4 interviews per month.
Invited onto a podcast as a guest? Let's unpack one of the most important pieces of the puzzle.
Most podcast guests fail to give a proper call to action. Oliver Thomas Marques and I analyzed 100+ podcast episodes.
Need to find relevant podcasts in your industry? Search the previous guests. It doesn't matter so much whether the podcast is huge or small. What matters is that it's relevant to you and your industry.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.