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Make Your Podcast Outreach Win-Win
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With more than 4 million podcasts out there, brands are starting to appear on them as a part of their PR strategy.
I like it. But there's a dark side to it...
We talk to a lot of podcast hosts and they tell us how many guest pitches they receive.
It's crazy.
Some of them get up to 100 guest introductions a day!
Imagine the frustration when 90% of them are absolutely irrelevant.
Sometimes slightly:
...Inbound sales expert pitching an outbound sales podcast.
And sometimes dramatically:
...Keto expert pitching a cybersecurity podcast.
As a result, hosts are overwhelmed and often annoyed.
(And it messes up your reputation, too).
Here are a few tips...
💥 Do your homework before you reach out.
💥 Deliver value upfront.
💥 Build relationships.
And most importantly. Drop your ego.
Podcasts you want to appear on are not short on guests.
Make it easy for them to say "yes" to you.
Make it a win-win.
Is podcast guesting right for you?
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
Continue reading...
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How To Turn Your Podcast Interview Into Content
Here’s how to turn your podcast interview into content
Podcast Guesting And Buying Intent
Someone listened to your podcast interview…They ignored all call to actions…And yet, they became customers… Why? 🤔
Why You Need To Start Small
Look, I understand you want to shoot for the stars. But here's the thing. If you have no podcast guesting experience, you need to start smaller.
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.