# Fame B2B Podcasting Tip 001 - Sneaky Promotion

> A sneaky promo hack...

Source: https://www.fame.so/post/fame-b2b-podcasting-tip-001  ·  Tom Hunt  ·  February 4, 2024

## Key takeaways

- Marking down and linking to resources and people mentioned in episodes in the show notes can lead to increased engagement and more downloads.
- Reaching out to the mentioned resource and person after the episode will often result in them listening to the episode, subscribing, and more.
- Socially tagging resources and people mentioned can generate likes, comments, and shares, further increasing engagement with the podcast.

[Podcast promotion](https://www.fame.so/post/paid-podcast-promotion) is a challenge for all podcasters - "*how do I get more downloads?"*Well, here is a little hack we run for our clients...9 times out of 10, your guest will mention a resource or other person in an episode...👉 Make sure you mark this down and link to the resource and person in your [show notes](https://learn.fame.so/glossary/show-notes)👉 Make sure you reach out to the resource and person to inform them that they have been mentioned👉 Make sure you tag each resource and person on social when you shareThis will guarantee more downloads as the resource/person mentioned will listen (and ideally subscribe) but will also ensure you get more engagement on social as they will also like/comment and even share your social posts about the episode!It's a short and simple one... but if you embed this into your podcast process - it will get you more downloads ;)