# Chris Walker Rants On Dark Social, Creating Demand & Company Building

> In this episode of Confessions Of A B2B Marketer, I'm joined by a Growth Veteran Casey Hill of Bonjoro.

Source: https://www.fame.so/post/chris-walker-rants-on-dark-social-creating-demand-company-building  ·  Tom Hunt  ·  February 4, 2024

## Key takeaways

- Lead generation is no longer effective and is being replaced by demand generation.
- Traditional attribution methods are less reliable than automated attribution.
- CEOs do not need to create content themselves, focusing on other aspects is more important.

In this episode of Confessions Of A B2B Marketer, I'm joined by the one and only, B2B demand gen master Chris Walker of Refine Labs.

Chris rants on, dark social = word of mouth, automated > [self-reported attribution](https://learn.fame.so/glossary/self-reported-attribution), lead gen is dead (long live demand gen), podcasts don’t work for b2b, demand creation > demand capture, CEOs don't need to create content, culture is optional and that all businesses need to raise money.‍

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