# Fame OS - How We Start & Grow B2B Podcasts

> Fame OS is the system behind the world's most profitable B2B podcasts - guest booking, production, promotion and growth tracking, run by software we built across 300+ shows, backed by a 10% monthly growth guarantee.

Source: https://www.fame.so/what-we-do

Guest profileEpisode audioDownloadsInterview sheetReview commentRecording booked✓Episode scored82Outreach sentShoot bookedROI report

AI-native by design

# There's a formula to becoming famous. We turned it into software.

Fame OS runs the strategy, guest booking, production and promotion behind 300+ B2B podcasts - with a 10% monthly growth guarantee our strategists are accountable for.

We do all the work. You get all the Fame.

Guest profileEpisode audioDownloadsInterview sheetReview commentRecording booked✓Episode scored82Outreach sentShoot bookedROI reportGuest profileEpisode audioDownloadsInterview sheetReview commentRecording booked✓Episode scored82Outreach sentShoot bookedROI reportYour Fame HQIBM’s Client Portal← try your company namePowered by Fame OSHow the show’s doingMonthly downloads8,600↑ +38% vs last quarterNew followers2,236↑ +22% this quarterAvg. completion68%↑ +6 ptsGuests booked4↑ next 8 weeksCompanies reached · this weekPushed to Slack
- Contoso Ltd3
- Fabrikam Software1
- Litware Inc2
- Tailspin Toys1
- +9 more

Guest profile extractedGuest Engine

Fame OS

## Fame OS has learned from:

- podcasts produced300+all time
- episodes published100K+all time
- downloads tracked10M+all time
- social clips QA'd10K+all time

No agency has produced more B2B podcasts. Every one of them taught the system - and your show inherits all of it on day one.

How Fame OS fixes the usual problems:[Podcast Lead Generation →](https://www.fame.so/solutions/podcast-not-generating-leads)[Measure Podcast ROI →](https://www.fame.so/solutions/measure-podcast-roi)[Who's Listening →](https://www.fame.so/solutions/which-companies-listen-to-my-podcast)[Done-For-You Podcast →](https://www.fame.so/solutions/podcast-without-ceo-time)

The machine at work

## What Fame OS does to every episode

Guests sourced, episodes recorded and transcribed, produced, quality-gated, promoted, and tied back to pipeline - automatically, every time.

- 01✓Source guestAI-matched to your audience1-2k guests booked a year
- 02Record, transcribe, extractEvery word, minutes afterHuman-reviewed transcript, every episode
- 03ProduceEdited to broadcast qualityAudio, video, 3 clips, written assets
- 04✓Audio levels✓Brand fitGate qualityNothing ships uncheckedAI checks, then human review
- 05ClipsYouTubeNewsletterPromoteCut and pushed to every channel10K+ social clips QA'd
- 06Prove ROITied back to pipelineGuest → relationship → pipeline → deal

## How Fame OS runs your show

- 1 ### Context Month one, Fame OS builds your show's Context layer: your positioning, episode structure, voice, goals and Guest Persona - locked with your strategist, then read by every engine and every team member from day one.Everything becomes your Show Brain - read by every engine and every team member from day one, pre-trained on what Fame OS learned across 300+ shows. You explain your business once. The system remembers forever.[See guest examples →](https://www.fame.so/guests)
- 2 ### Launch Your launch runs on a live tracker in your client portal - every milestone, owner and date. Trailer and first three episodes QA-gated through the Production Engine, pushed to all twelve major directories.The 48-hour ranking window that decides early momentum is planned to the hour, not improvised.[See content examples →](https://www.fame.so/content)
- 3 ### Growth Loop Post-launch, Growth Radar scores your show daily against the 10% target - downloads, followers, pacing. If anything drifts, our team is alerted before you'd ever notice.Meanwhile the ROI Engine tracks every guest from conversation to pipeline, and B2B analytics name the companies whose networks played each episode - so the show pays for itself, visibly.[See a growth study →](https://www.fame.so/case-studies)

The memory layer

## Show Brain

Every preference, edit note, guest win and growth lesson from your show, remembered forever and read by every engine.

And it doesn't start from zero: your Show Brain inherits what Fame OS learned across 300+ B2B podcasts.

It's also why changing account managers never means starting over - the Brain is what persists.

Learned from your show + 300+ B2B podcasts

Illustrative answers - your Show Brain answers from your own show’s data.

New agencies forget you between emails. Fame never forgets - and never starts over.

## Our Promise

DOWNLOADS|VISIBILITY|REVENUE

Our mission is to scale your show’s reach so you can capture the four most valuable assets in B2B:

- ### Brand Awareness Consistent visibility with your ideal audience through a show that keeps you top of mind.
- ### Thought Leadership Position your team as industry leaders by sharing sharp insights and original perspectives.
- ### Content Generation Turn every episode into a stream of high-quality content across multiple channels.
- ### ROI Drive measurable business impact - from pipeline growth to closed deals - tracked guest-by-guest in your portal, and reported monthly in language your CFO signs off on.

## Six Month ROI Projection

These cards show the assumed ROI from the show. We typically expect to see an ROI from the guest side in the first six months, then from the listener side from 6+ months as the audience grows.

### Guest Side

Assuming a biweekly show, within six months, approximately

- Relationships12 relationshipswill be developed with ideal customers/partners.
- Opportunities2-3 of these guestscould move into a partnership or sales discussion.
- Deal1 guestcould become a client or partner.

Outcome

If we assume your ACV is $60k, then this would generate a

3.3x cash return

on the podcast investment of $18k (assuming a biweekly show, which is charged at $3k per month over 6 months). These aren't projections we hope for - Fame OS tracks each guest relationship's stage (conversation → opportunity → deal) so you'll see exactly where your 3.3x is coming from.

### Listener Side

- As an example, if we assume the show launches with 2,000 downloads in month 1 and we grow 10% month on month, we would hit 3,221 downloads in month 6 (see table below!).
- We would typically refrain from inserting ads for the client (or external sponsors) for the first six months as the audience grows.
- Assuming the audio ads are added in month 9 (4,287 downloads) and we achieve 0.4% from download to conversion (free trial, demo, proposal request) and then 5% from that conversion to a customer.

- This would generate 1 customer per month.

We’re confident in our process. If your show doesn’t grow by an average of 10% each month over the first six months, your seventh month is completely free.

Pricing

## From $2,500 to $5,000 a month.

Depending on episodes per month (typically 2-4) and scope. Every tier includes the full Fame OS platform - Guest Engine, Production QA, Promotion Engine, Growth Radar and ROI reporting - plus your dedicated strategist and project manager.

Lighter-touch? [Fame Lite](https://www.fame.so/lite) runs the same system with a leaner human layer.

## Our 10% Growth Guarantee

We're the only agency with skin in the game because we're the only one with the instrumentation to back it: Growth Radar scores every show, every day, against the 10% target. If we don't average 10% monthly growth over your first six months, month seven is free.

## 98% of clients have seen 10%+ growth *every month* in the first 6 months with Fame.

AVERAGE DOWNLOADS ACROSS ALL CLIENTS
- 6 MONTHS18,957average downloads
- 12 MONTHS68,524average downloads

If you run a B2B business and want a more qualified pipeline - while becoming famous in your niche - click the button, share your details, and we’ll send a proposal within hours!

10% monthly growth, guaranteed.

FAME OS · CONTEXT + STRATEGIST

## Strategy

Whether you’re launching a new podcast or scaling an existing one, we’ll map out a clear path to success.

Show BrainContext layerFame OS
- ✓Guest personaLocked v2 · VP RevOps, Series B SaaS
- ✓PositioningThe show CFOs send their RevOps lead
- ✓Voice and goalsDirect, numbers-first · pipeline over reach
- ✓Intro ruleCold-open on the strongest quote, no music bed

Read by every engine and every team member. Explained once, remembered forever.

- ### If this is a new project, we’ll research your organisation, your industry, and we’ll run competitor analysis to find the ideal niche and edge within it, so we can reach your ideal listeners.
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[FAME OS · GUEST ENGINE](https://grow.fame.so/portal-preview#outreach)

## Guest Outreach & Communication

We book 1-2k guests per year across 100+ shows. The Guest Engine AI-scores every prospect against your locked guest persona, personalises outreach, and tracks booking velocity weekly - so your pipeline of great guests never quietly stalls.

Guest EngineBooking + outreachFame OS128Sourced41Replied9Booked
- VP RevOps · Series B SaaS92% matchReplied
- Head of Growth · FinTech88% matchBooked
- CFO · Mid-market81% matchSent

- ### We work with you to define who the ideal guests are, tap into our existing network of thousands of guests, and take on the legwork of getting the right people booked on your show.
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[FAME OS · PRODUCTION ENGINE](https://grow.fame.so/portal-preview#episodes)

## Editing & Production

Running a B2B podcast takes serious time and coordination - audio, video, written content, design, clips… It’s a lot to take on alone. With Fame, you don’t need to manage any of it. We handle the entire process so you can stay focused on the conversations that matter. Every asset - audio, video, clips, written - passes AI quality gates plus human review before it reaches you. Versioned, deadline-tracked, approved by you in a purpose-built review tool, not a Dropbox folder.

Production EngineAsset reviewFame OSEp 45Pricing in a downturnIn review
- ✓Audio masterAI QA passed · human review passed
- ✓Long-form videoAI QA passed · human review passed
- ✓3 social clipsSquare + vertical · captions burned in
- ✓Show notes, titles, takeawaysWritten · A/B titles queued
- ✓TranscriptHuman-reviewed

- ### Does what it says on the tin - we produce high-quality audio versions of every episode.
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[FAME OS · PROMOTION ENGINE + GROWTH RADAR](https://grow.fame.so/portal-preview)

## How We Grow Your Podcast

We don’t just "post and pray." Our proprietary 8-pillar promotion cycle ensures your message reaches your exact target audience. Every pillar's impact shows up in your portal's metrics - downloads vs goal, pacing, followers - updated continuously.

Promotion EngineGrowth RadarFame OSDownloads vs 10% target108% · aheadMonth 4 · 5,188Goal 4,800SEOOrganic socialGuestsPartnershipsPaidPaid podcastsCold emailClient assets
- Ep 44 scored82 · question-form title outperforming
- Guest shared Ep 43+412 downloads attributed

- ### Ensuring podcast listings and blog posts capture any inbound search traffic from podcast directories and Google. This also includes a sneaky, very effective inbound SEO strategy ;)
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## The practical questions, answered up front

- ### Six to eight weeks from signing. Weeks one and two are strategy, positioning and branding; weeks three to five book and record your first guests; weeks five to seven produce the first episodes and build the launch plan; then you go live with three episodes, not one.Fame OS is running your show from week one, so you can watch the guest pipeline fill before anything is published.
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## Happy Clients

Real results from real B2B podcasts.

- YELLOWBIRD • THE CANARY REPORT20%Guest-to-customer conversion rate - with a 3.5x ROI on closed deals in just 6 months.[Read case study →](https://www.fame.so/case-study/20-conversion-through-podcasting-yellowbirds-winning-strategy)
- ZENOTI • GROWTH DIARIES140%Subscriber growth in just 2 weeks, plus 100K views and downloads in a single month.[Read case study →](https://www.fame.so/case-study/how-fame-scaled-zenotis-thought-leadership-with-growth-diaries)
- DELTA SYSTEMS • SAAS THAT APP1.2MDownloads in under 6 months - with 4,328 downloads in the first 48 hours of launch.[Read case study →](https://www.fame.so/case-study/1-2m-downloads-in-under-6-months-with-delta-systems)
- GAUVREAU • THE WEALTHY ENTREPRENEUR16,798Downloads in our very first full month together - and #121 in Canada’s Investing charts.[Read case study →](https://www.fame.so/case-study/gauvreau)

See all case studies

Every number above comes from Fame OS - the same live dashboard every client sees.

## What our clients say

Our clients consistently praise our creativity, reliability, and results. We deliver exceptional experiences which build trust, growth, and long‑term success.

- “We appreciate the responsiveness and the overall collaborative approach from the team—it’s been easy to work together. The campaign setup process has been smooth, and we like the consistency in delivery.” #### Sharat Chandra CAMPAIGN MANAGER AT ZENOTI
- “I'm a massive fan of your service. It blows me away how much high-quality work your team gets done every month. You also continue to innovate and add value. Nina is a real standout. I've worked with many account managers, and she's in the top tier—very thorough, brings solid insights to meetings, and is a pleasure to work with. I truly appreciate this relationship and plan to recommend Fame to everyone I speak with in business. Let’s keep it going!” #### Jake Sheafer CEO OF DELTA SYSTEMS
- “In just six months of partnering with Fame, we’ve seen a 3.5x ROI on closed deals alone, with a strong pipeline of additional opportunities still in progress. The impact has been meaningful and continues to grow.” #### Kameron Hurley CONTENT MARKETING MANAGER AT YELLOWBIRD